All Blacks strip down again, and Gatorade joins the team

  • Advertising
  • January 22, 2016
  • Erin McKenzie
All Blacks strip down again, and Gatorade joins the team

It might not be rugby season, but we just seem cant get enough of All Black news, especially when they have their shirts off.

Jockey's Real Men campaign is soon to be released, and for the first time the sports stars will be joined by someone else behind the camera.

Will Hall, who is known for shown like Shortland Street, will take his top off alongside nine of the All Blacks to celebrate Jockey's products for all body type said Jockey NZ marketing manager William Radford in a release.

“Previous campaigns with Dan Carter and The All Blacks are aspirational. The reality is that most men don’t look like that. Bringing in Will is great, he’s a typical Kiwi bloke which is exactly what we’re after."

Jockey released a sneak peak to the upcoming campaign on social media, no doubt drawing just as much attention as the real deal.

Sneaky previews of the next Jockey campaign.. Check out these real men..! #jockeynz #allblacks #jockeyunderwear

A photo posted by Jockey NZ (@jockeynewzealand) on

In other, less sexy news, the All Blacks have a new “official hydration partner”.

The team has entered a five year partnership with the Pepsi-owned Gatorade after its sponsorship with and Coca-Cola-owned Powerade ended after two decades.

The sports drink will also be sponsoring the Maori All Blacks, All Blacks Sevens, New Zealand Women’s Sevens, Black Ferns and New Zealand Under 20 alongside their international sport starts including Usain Bolt, Serena Williams and Michael Jordan

In a release on the Frucor website, Gatorade suppliers in New Zealand, New Zealand Rugby chief executive Steve Tew said the sports drink was a great fit for the All Blacks.

“We were looking for an instantly recognisable, global brand with the scale to help us increase the profile of the New Zealand game and our teams overseas so a partnership with Gatorade made sense on many levels.”

The partnership will give the All Blacks access to the Gatorade Sports Science Institution (GSSI),  which is committed to helping athletes optimize their health and performance through research and education in hydration and nutrition science.

“We’re looking forward to working with GSSI,” said Tew.

“We’re always searching for ways to lift our performance as we strive for excellence. NZR and Gatorade share a goal of driving elite performance and innovation so we see this partnership as being a great help to our players and teams.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

TSB Bank shines a light on New Zealand's dedicated lifeguards

  • Advertising
  • March 23, 2017
  • StopPress Team
TSB Bank shines a light on New Zealand's dedicated lifeguards

March may have brought with it the end of summer and temperatures aren’t as conducive to water-based activities but TSB Bank still sees the importance in highlighting the work of Surf Life Saving New Zealand by launching a 'between the flags' campaign, via Special Group and Exit Films, that gives New Zealanders an insight into those who patrol our beaches.

Read more

McDonald's scoops February Ad Impact Award

  • Advertising
  • March 22, 2017
  • StopPress Team
McDonald's scoops February Ad Impact Award

Another month, another round of TVCs hitting our screens and after feedback from New Zealanders, Colmar Brunton has crowned McDonald's ‘Middle Seat’ spot by DDB the February Ad Impact Award winner.

Read more
Sponsored content

Explaining marketing automation: The provider

In the first of a three-part series, we talk to a marketing automation provider to get their insights on what the service and technology can ...

topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Banding together: Newsie gives regional news national reach

  • Media
  • March 21, 2017
  • Erin McKenzie
Banding together: Newsie gives regional news national reach

Earlier this month, New Zealand’s media landscape saw the addition of Newsie. We chat to Sun Media directors Brian and Claire Rogers about taking regional news to the nation, moving away from clickbait and the banding together of New Zealand's independent publishers.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit