All Blacks strip down again, and Gatorade joins the team

  • Advertising
  • January 22, 2016
  • Erin McKenzie
All Blacks strip down again, and Gatorade joins the team

It might not be rugby season, but we just seem cant get enough of All Black news, especially when they have their shirts off.

Jockey's Real Men campaign is soon to be released, and for the first time the sports stars will be joined by someone else behind the camera.

Will Hall, who is known for shown like Shortland Street, will take his top off alongside nine of the All Blacks to celebrate Jockey's products for all body type said Jockey NZ marketing manager William Radford in a release.

“Previous campaigns with Dan Carter and The All Blacks are aspirational. The reality is that most men don’t look like that. Bringing in Will is great, he’s a typical Kiwi bloke which is exactly what we’re after."

Jockey released a sneak peak to the upcoming campaign on social media, no doubt drawing just as much attention as the real deal.

Sneaky previews of the next Jockey campaign.. Check out these real men..! #jockeynz #allblacks #jockeyunderwear

A photo posted by Jockey NZ (@jockeynewzealand) on

In other, less sexy news, the All Blacks have a new “official hydration partner”.

The team has entered a five year partnership with the Pepsi-owned Gatorade after its sponsorship with and Coca-Cola-owned Powerade ended after two decades.

The sports drink will also be sponsoring the Maori All Blacks, All Blacks Sevens, New Zealand Women’s Sevens, Black Ferns and New Zealand Under 20 alongside their international sport starts including Usain Bolt, Serena Williams and Michael Jordan

In a release on the Frucor website, Gatorade suppliers in New Zealand, New Zealand Rugby chief executive Steve Tew said the sports drink was a great fit for the All Blacks.

“We were looking for an instantly recognisable, global brand with the scale to help us increase the profile of the New Zealand game and our teams overseas so a partnership with Gatorade made sense on many levels.”

The partnership will give the All Blacks access to the Gatorade Sports Science Institution (GSSI),  which is committed to helping athletes optimize their health and performance through research and education in hydration and nutrition science.

“We’re looking forward to working with GSSI,” said Tew.

“We’re always searching for ways to lift our performance as we strive for excellence. NZR and Gatorade share a goal of driving elite performance and innovation so we see this partnership as being a great help to our players and teams.”

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

Showtime for Dancing With The Stars and MediaWorks

  • Advertising
  • April 20, 2018
  • StopPress Team
Showtime for Dancing With The Stars and MediaWorks

With all 12 stars announced, the promotional videos for MediaWorks' Dancing With The Stars were released this week featuring a dance-off between the competitors. StopPress speaks to executive creative director Ant Farac about how it's given the show a new look for this season.

Read more
topics
Beneath the Surface
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
20/20 (tele)vision
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
voices
Sponsored content

A winning approach: how modern day magazine editors have adapted to the digital age

The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, less resource, less expenditure and, in many cases, less readership of the traditional print products. So how has the modern-day magazine editor had to adapt? How are they using their influence and harnessing opportunities? Findlay Buchanan talks to some of the country’s best.

Icebreaker steps into sharky waters for latest ad

  • Advertisement
  • April 17, 2018
  • StopPress Team
Icebreaker steps into sharky waters for latest ad

Icebreaker has released ‘Shark Scientist’, the first of three ads for its latest 'Human Nature' campaign with Motion Sickness. The two-minute spot focuses on marine biologist and shark enthusiast Riley Elliott.

Read more

How is this still a thing: the eccentric advertising underbelly of skywriting

  • Advertisement
  • April 17, 2018
  • Findlay Buchanan
How is this still a thing: the eccentric advertising underbelly of skywriting

The rise of digital advertising alongside traditional print forms feeds off consumers keeping their eyes on the page or screen, but what about those who extend their gaze to the sky? It too is an area for advertisers to make their mark and checking in with Fletcher McKenzie, a feigned Kiwi skywriter and a man fanatical about aviation, it's clear the weather-dependent medium still has its place in the marketing mix.

Read more

Never say 'Never' again

  • Voices
  • April 17, 2018
  • Regan Savage
Never say 'Never' again

Regan Savage reckons there might be something modern brands can learn from the evolution of one of pop culture’s most enduring characters.

Read more
Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2015 Tangible Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit