Air New Zealand filled up a room with social media sponges and marketers yesterday to hear Randi Zuckerberg, the former Facebook marketing director and less famous sister of Mark (some might say she's the female equivalent of Doug Pitt) and Wildfire's Jessica Gilmartin speak. And if any Kiwi company was going to sponsor a social media breakfast, it would have to be the very socially active national carrier. But in case you haven't been paying attention over the past few very difficult years in the aviation industry, it has put together a video explaining the airline's approach to social media and showing what it has managed to achieve as a result of its focus on it .
In most instances, losing an item is little more than a frustration, but it can be quite a major problem when the said item is a credit card. Usually, the relisation that a credit card is missing is followed by about 20 minutes of manic searching, 30 minutes of concern about where you were pick-pocketed and then the painful recognition that you'll have to cancel the card for security's sake. Then, once the card is cancelled, nothing is quite as annoying as finding the now useless piece of plastic lying in your wardrobe. And given that its app helps users avoid the panic, ASB has released a new spot that takes a quirky look at a more relaxed search for a lost card.