Air New Zealand's social calendar

  • Social media
  • July 5, 2012
  • StopPress Team
Air New Zealand's social calendar

Air New Zealand filled up a room with social media sponges and marketers yesterday to hear Randi Zuckerbergthe former Facebook marketing director and less famous sister of Mark (some might say she's the female equivalent of Doug Pitt) and Wildfire's Jessica Gilmartin speak. And if any Kiwi company was going to sponsor a social media breakfast, it would have to be the very socially active national carrier.  But in case you haven't been paying attention over the past few very difficult years in the aviation industry, it has put together a video explaining the airline's approach to social media and showing what it has managed to achieve as a result of its focus on it . 

http://www.youtube.com/watch?v=TfGpccJYyLc

Nice rolling RRRRR in the voiceover too. 

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The brand and the fury: how Kiwi companies deal with the angry social media mob

  • Social media
  • July 2, 2015
  • Holly Bagge
The brand and the fury: how Kiwi companies deal with the angry social media mob

Brands are normally seen as the bullies; corporate monsters taking advantage of the little guy. But they aren’t just a logo, a uniform or an ad. They are made up of multiple individuals working in different branches on different levels. And often it’s the people lower down the chain who bear the brunt of angry customers, as any front of house hospo worker or call centre operator or social media manager will know. So in light of the Harmful Digital Communications Bill passing its third reading, and following some recent anger directed at the likes of Nestle, Cadbury, Ticketek and many others, we decided to ask a few New Zealand companies with 'passionate' followers a potentially stupid question: have they ever felt like they've been bullied online?

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