Air New Zealand's social calendar

  • Social media
  • July 5, 2012
  • StopPress Team
Air New Zealand's social calendar

Air New Zealand filled up a room with social media sponges and marketers yesterday to hear Randi Zuckerbergthe former Facebook marketing director and less famous sister of Mark (some might say she's the female equivalent of Doug Pitt) and Wildfire's Jessica Gilmartin speak. And if any Kiwi company was going to sponsor a social media breakfast, it would have to be the very socially active national carrier.  But in case you haven't been paying attention over the past few very difficult years in the aviation industry, it has put together a video explaining the airline's approach to social media and showing what it has managed to achieve as a result of its focus on it . 

http://www.youtube.com/watch?v=TfGpccJYyLc

Nice rolling RRRRR in the voiceover too. 

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