Ads of the week: 25 September

  • TVC of the week
  • September 25, 2018
  • StopPress Team
Ads of the week: 25 September

Who's it for: Bay Audiology by Saatchi & Saatchi 

Why we like: Made from sound data, this ad for Bay Audiology is clever, muffling the sound at the beginning to demonstrate what a hearing loss sufferer would experience and giving us a new way to look at at the concept of laughter. It's a different direction for the brand and its previous ads, and a great reminder of what we lose when we lose our hearing. 

Who's it for: Flight Centre New Zealand 

Why we like it: It's always cute and entertaining to see what children think and this spot is no exception. The travel agency asks kids questions about their memories of holidays, how the flights were and what they thought of Flight Centre, and the kids' responses range from the bizarre to the hilarious. While the concept is nothing new, this ad will be enjoyed with a laugh by all. 

Who's it for:Contact by Bob’s Your Uncle

Why we like it: From sharing food to flipping a coin for the ball, Contact is all about fairness in its latest campaign. The ad highlights its message of only having to pay for the power you use at the bach – such as mowing the lawns, running the fan, brushing your teeth – through a bunch of well-known games like paper-scissors-rock. While the spot is simple, we like the mix of humour and seriousness in getting the point across. 

Who's it for: Ministry of Education by FCB

Why we like it: This ad for the Ministry of Education shows the power of teachers who care, teach and help each child as necessary, with a definite heartfelt moment. Its mission is to encourage New Zealanders to sign up as teachers, and hopefully it works. Thumbs up to a similar ad that is all in te reo Māori set in a kura kuapapa. 

This is a community discussion forum. Comment is free but please respect our rules:

  1. Don’t be abusive or use sweary type words
  2. Don’t break the law: libel, slander and defamatory comments are forbidden
  3. Don’t resort to name-calling, mean-spiritedness, or slagging off
  4. Don’t pretend to be someone else.

If we find you doing these things, your comments will be edited without recourse and you may be asked to go away and reconsider your actions.
We respect the right to free speech and anonymous comments. Don’t abuse the privilege.

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga
Sponsored content

The collaborative approach: Woods Agency's Reuben Woods on tackling the world stage from Tauranga

When Reuben and Melissa Woods started Woods Agency in their spare bedroom in Papamoa Beach back in 2004, they only had one regular client, bedroom furniture company Design Mobel. Fourteen years on, their client list spans the length of New Zealand and into the Pacific Islands. We chat with Reuben about how they built an agency that focuses on developing regional companies into world-class brands.

Next page
Results for
Topics
Jobs
About

StopPress provides essential industry news and intelligence, updated daily. And the digital newsletter delivers the latest news to your inbox twice a week — for free!

©2009–2018 ICG Media. All rights reserved.
Use of this site constitutes acceptance of our Privacy policy.

Advertise

Contact Vernene Medcalf at +64 21 628 200 to advertise in StopPress.

View Media Kit