Account moves: Harcourts International picks Little Giant, Fletcher Steel appoints Republik

  • Media
  • December 5, 2017
  • StopPress Team
Account moves: Harcourts International picks Little Giant, Fletcher Steel appoints Republik

There have been a couple of account moves announced this week, the first of which sees Dentsu Aegis-owned Little Giant (linked by Isobar) take on the Harcourts International business. 

Little Giant has been appointed by the real estate firm to work on a digital platform, which will be rolled out across all the client's global markets, starting with New Zealand in the new year. 

"We’re part way through the project and the team at Harcourts are incredibly engaged and onboard with the vision," says Little Giant’s head of client services Danica Paki.

“Once live, it will be all about optimising the platform and learning more about how we can improve it based on real consumer data and interactions.”

This appointment follows Little Giant's recent win of the Green Acres and Hire-a-Hubby accounts in October.

Fletcher Steel

The other account move involves the appointment of Freemans Bay Indie Replublik to manage the brand strategy and creative communications for Fletcher Steel's Dimond and Calder Stewart Roofing brands, effective immediately.

“We invited a group of agencies to present strategy and conceptual thinking around the development of a story that will underpin these two brands," says Fletcher Steel’s head of marketing Neil Watson. "This will form the foundation for all future marketing and business communications. We’ve a lot going on within the organisation at present and this work is critical to ensuring that all aspects of our roofing businesses are aligned going forward – we want a fresh approach to the marketing and promotion of our roofing brands to key audience groups. Throughout the process Republik impressed. Their strategic approach blew us away and we’re looking forward to working with them to bring it all to life.”

Republik director Craig Abbott expressed said he was "stoked" to have won the business. 

"It was a great process to be part of and we can’t wait to get started," Abbott says. "We’re really excited by the opportunity to be partnering one of New Zealand’s most iconic business brands. It’s another great appointment for us and it continues the positive momentum we’ve been enjoying for some time now. It’s a really nice way to close off a full-on year.”

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Experience is everything

  • Voices
  • November 21, 2018
  • Matt Barnes
Experience is everything

The term 'Experience Design' has been used as a catch all for many things, and as the name suggests, it is a meta-term that can encompass a huge variety of disciplines. Experience can be anything right? It is how we encounter and navigate the world around us. Is a film director an experience designer? An architect? A designer of the humble teapot? A viticulturist? An artist? The answer is all of the above, for what on earth isn’t experience?

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