54 percent of Kiwi online shoppers now own a smartphone, according to PwC. And thanks to the search engines in their pockets they are likely to know things about your market before you do. This should put the mobile customer experience near the top of the to-do list for many companies and the MA's September Brainy Breakfast, which, for the first time in several years will also be held in Wellington, focuses on five key mobile experience trends that will help get you up with the play.
- Taking Responsibility for the Mobile Experience: Mobile needs to be become a core competency within your business and your agencies.
- Responsive Design: "Mobile first" is the mantra, with desktop following behind. It's said that there is the same divide between web and mobile as seen between web and print.
- HTML5: People are looking for a "write once, run anywhere" development model. Has HTML5 moved front and centre?
- BYOD: Allowing employees to bring their own devices to work means that organisations need to make certain their solutions can be offered on a wide range of devices.
- Rethink How Employees Engage with Customers: Many organisations are looking more at how their employees are interacting with customers. How can employees serve the customer best where anywhere they are?
The speakers for the Auckland event, which takes place on 27 September (information and tickets available here) are:
- Kris Nygren, CEO, Optimal Usability, who will talk about what actually matters when you design your mobile marketing strategy across mobile web and apps, including how to get best bang for your bucks.
- Denise Buckton, Head of Mobile Channels, ANZ, revealing lessons learned about offering banking services in a mobile environment.
- Amanda Jordan, Lead Account Manager, Google New Zealand, discussing Smartphone trends and dual-screening in this country.
And speakers at the Wellington event, which takes place on 3 October (information and tickets available here) are:
- Simon Young, Head of Development, Trade Me, who will share the lessons learnt about turning a pure web app into a mobile app platform.
- Helen Player, Digital Marketing Manager, Positively Wellington Tourism, uncovering how to effectively integrate mobile into marketing campaigns.
- Craig Delany, Interactive Manager, MetService, revealing what it takes to launch a top 10 Smartphone app in the NZ Market.