Visuals anywhere: the rise of projection mapping

  • Production
  • June 18, 2015
Visuals anywhere: the rise of projection mapping

First coming to prominence with guerrilla advertising campaigns and video jockeys for electronic musicians, projection mapping is now an oft-used method to promote products from major companies such as Porsche and Sony. Artistic collective, Skullmapping, however, are taking it to a whole new level.

Projection mapping is using projection technology to turn objects and walls into display surfaces for video projection. From complex industrial buildings to tiny theatre stages, designers and graphic artists are using video to project complex illusions realistic enough to fool the most sophisticated of audiences.

Now, an artistic collective called SkullMapping, run by Filip Sterckx and Antoon Verbeeck, have created a dinner experience like no other. Instead of looking down at your phone while waiting for your meal, Le Petit Chef is a performance directly projected on to the empty dinner plate in front of you.

Featuring the animated antics of a tiny chef as he expertly prepares your meal, the culinary master reveals a grill beneath your plate, chainsaws a broccoli tree, all the while attempting to swat away his fly nemesis.

By the time the animation has finished, the chef has also finished preparing your meal for the waiter to place in front of you.

Le Petit Chef from Skullmapping on Vimeo.

While projection mapping certainly isn’t new, this is certainly a proof-of-concept project that showcases a whole new level of what this type of technology can be used for.

Here are a few other projection mapping projects that have caught our eye. 

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A perfect match: The importance of quality content and conversation in influencer marketing

  • Marketing
  • March 30, 2017
  • Erin McKenzie
A perfect match: The importance of quality content and conversation in influencer marketing

Using an influencer is nothing new in advertising. But in the past few years, the definition of the role has expanded to YouTubers, Instagrammers, bloggers and vloggers, and brands have been jumping on the bandwagon to be mentioned in newsfeeds. However, with the online space comes a new set of challenges from selecting an influencer to measuring results. We chat to Fuse content and brand experience director Holly Lindsey about choosing the right influencer for the brand, understanding the grey areas and generating organic engagement.

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