Sim Ahmed captured all the goodness of Air New Zealand's social media breakfast last week with a great liveblog. But if you hate words, then you'll be overjoyed to learn that the airline has put together a video highlights reel for all the aspiring gurus who missed out. http://www.youtube.com/watch?v=3dZ1lOsYS5o
Marketing, advertising & media intelligence
Give the brand a seat at the top table: Interbrand's Andrew Barron on defining one coherent growth idea
Interbrand has a new managing director in Andrew Barron and while he settles into his new role, we speak to him about the importance of taking the brand out of the marketing department.