Sugar is on the receiving end of some extra attention at the moment for its supposed effects on health and, as this very interesting piece in The Guardian shows, the finger is being pointed at the food we eat and drink we swallow for leading to an average 19kg increase in weight since the mid-’60s. But hey, at least the ad campaigns for these sugary elixirs are cool. Right? Anyway, the next instalment of V’s Motion Project has gone live, with “technology experts, motion graphic artists, dancers, Burundi drummers, guitarists, marching bands and the vocal talent of Brandon Black from The Wyld” banding together to create the track, ‘Can’t Help Myself’. Pull your hoody up, let your pants hang low and download it here.
Who it's for: Sky by DDB and the Sweet Shop
Why we like it: strong story-telling, beautiful cinematography and a perfect catchphrase combine in this spot to give a stunning visual representation of the sense of freedom that Sky is attempting to relay. And while the ad is being used to promote the updates to the Sky TV on-demand offering, the metaphor used could just as easily be applied to other areas of the viewers' lives.
Who it's for: the Health Promotion Agency by FCB and Robbers Dog
Why we like it: FCB does a brilliant parody of the infomercial tropes of omniscient narrators and people just generally being very bad at everyday things. And while this isn't a TVC, the series of three clips released online have provided an entertaining extension of a campaign that aims to make water an acceptable option at the bar.
Who it's for: Air New Zealand by Host and Two Bearded Men
Why we like it: Air New Zealand tugs at the heartstrings with a Christmas spot that gives a few Kiwis kids living in rural New Zealand a bit of Christmas magic. The general mood of this feel-good spot is perfectly captured by the young girl who says: "This is the best day of my life."