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The Warehouse gets rewarded with praise for its inclusive advertising

  • Advertising
  • August 31, 2016
  • Elly Strang
The Warehouse gets rewarded with praise for its inclusive advertising

The Warehouse has received a flurry of praise on Facebook after including a wheelchair-using child in its latest catalogue. The image caught the attention of a reader who was moved enough to post it on the retailer's Facebook page where it has since gathered over 15,000 likes and hundreds of comments.

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Sponsored content

Growing Momentum: Richard Thompson looks to build on a strong start for KPEX

It was formed through an unlikely alliance forged between four competitors. And now six months in, StopPress discovers KPEX is exceeding expectations and gaining traction ...

Q&A: Burger Burger's Mimi Gilmour talks omnichannel

  • Marketing
  • August 30, 2016
  • Elly Strang
Q&A: Burger Burger's Mimi Gilmour talks omnichannel

Burger Burger, nestled in Ponsonby Central, has fast become one of the most popular burger joints in town. It has lured customers with its tasty but affordable burgers, delicious milkshakes and witty marketing style. It has also recently expanded, opening up a restaurant dubbed Fish Fish. Burger Burger has amassed more than 40,000 followers across Facebook and Instagram, here's its co-founder and creative director Mimi Gilmour on the business's digital approach.

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news

The click click club: Tim Murphy muses on the impact of clickbait

If you think online ‘clickbait’ will be the death of journalism, take a ticket and stand in line. It has become the new orthodoxy. A ...

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Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Movings/Shakings: 26 August

  • Movings/Shakings, brought to you by Marsden Inch
  • August 26, 2016
  • StopPress Team
Movings/Shakings:  26 August

Industry happenings at OMD Wellington, MediaWorks, Augusto, APN Outdoor and Robber's Dog.

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Industry folk share their favourites for National Poetry Day

  • Event
  • August 26, 2016
  • StopPress Team
Industry folk share their favourites for National Poetry Day

Poetry is being shared in all corners of the country on this fine day, as today marks the 19th annual National Poetry Day, which from March this year became known as Phantom Billstickers National Poetry Day after the company penned a sponsorship agreement. In commemoration of the day, we share some favourite poems from people in the industry (and our office, because why not).

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Charity art exhibition to celebrate adland's escape artists

  • Not-for-profit
  • August 26, 2016
  • StopPress Team
Charity art exhibition to celebrate adland's escape artists

Advertising veteran and co-founder of Idealog David MacGregor recently contacted StopPress about his involvement in an exhibition of art by a collection of what he describes as "New Zealand's faded advertising stars". Dubbed Escape Artists, the exhibition will launch at the Depot Artspace in Devonport on 3 September, with a charity auction of works by the featured artists at 2.00pm.

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Bauer bets big on Nadia Lim with launch of new lifestyle brand

  • Media
  • August 25, 2016
  • Damien Venuto
Bauer bets big on Nadia Lim with launch of new lifestyle brand

This morning, at The Vitrine in Grey Lynn, Bauer unveiled a new lifestyle magazine brand fronted by celebrity chef Nadia Lim. Dubbed Nadia, the bi-monthly publication will debut to the public on 17 October, as Bauer distributes a hefty run of 60,000 copies to supermarkets and bookstores throughout the nation.

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