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Inside Dentsu Aegis

The Dentsu Aegis Network recently acquired a creative agency, moved into new digs and announced some big plans for the future. Damien Venuto chats to ...

Fly Buys vamps up its email service

  • Advertising
  • September 26, 2016
  • StopPress Team
Fly Buys vamps up its email service

Fly Buys has made a few innovations to its service lately, having published a new and improved flyer-turned-magazine, and now it’s launched a new email approach developed with one-to-one agency JustOne.

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news

TVNZ-NZ Marketing Awards 2016: Mercury Energy powers to success

The electricity market is highly competitive, with deals around price often being the only differentiator between brands. So Mercury Energy decided to try something different. ...

FCB spells it out for Massey University

  • Advertising
  • September 23, 2016
  • StopPress Team
FCB spells it out for Massey University

FCB has launched its first campaign for Massey University in a bid to attract students for first semester next year and it’s incorporated bold imagery and inspirational words to get its message across.

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Bcg2 nabs the New Zealand Opera account

  • Advertising
  • September 23, 2016
  • StopPress Team
Bcg2 nabs the New Zealand Opera account

Bcg2 has been appointed as the main creative agency for New Zealand Opera, taking control of the organisation's digital, radio and print creative. PLUS: find out who previously had the account, and take a look at some of the award-winning work NZ Opera has produced in the past.

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The power of being a verb

  • Opinion
  • September 23, 2016
  • Colleen Ryan
The power of being a verb

We Uber, we Facebook, we Google, we Airbnb. So, TRA’s Colleen Ryan looks at whether the real test for branding success lies in a business becoming a verb.

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Into the (test) tube: Duke's Ed Kindred on conducting a few programming experiments

  • Media
  • September 22, 2016
  • Damien Venuto
Into the (test) tube: Duke's Ed Kindred on conducting a few programming experiments
(Apparently Duke isn't just a sausage party)

TVNZ has dubbed Duke its 'innovation station' – a place where it can experiment with unconventional programming and scheduling decisions in a bid to attract a younger audience. We chat to the channel's programmer Ed Kindred about what this means and what he's doing differently. PLUS: a look at how many Kiwis tuned into the Paralympics this year.

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topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

The small brand’s guide to dating

  • Opinion
  • September 22, 2016
  • Jessica Venning-Bryan
The small brand’s guide to dating

Flick Electric's Jessica-Venning Bryan thinks launching a brand is a lot like starting a romantic relationship, and she offers some advice on how to make that love blossom.

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features

TVNZ-NZ Marketing Awards 2016: Eat My Lunch provides food for thought

Child poverty and obesity are major issues facing New Zealand, and for Eat My Lunch founder Lisa King, the solution was simple. By creating a ...

No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message

  • Marketing
  • September 20, 2016
  • Holly Bagge
No billboard, no budget, no backers: how Chloe Swarbrick is spreading her message
Image: Dexter Murray

You know it’s mayoral election time when your street, mailbox and favourite cafes become flooded with images of smiling candidates. It’s usually not long until someone puts spray paint to billboard, which often solidifies the images even more in one’s memory. But, having your face plastered over different types of media isn’t cheap and this is a luxury Auckland mayoral candidate Chloe Swarbrick, who has next-to-no funding, doesn’t have. We chat to Swarbrick about what it’s like running a campaign with little money and if this would have been possible at all ten years ago.

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