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Avoiding the ‘crap trap’: in a world of information overload, are marketers coming back to craft?

Post. Click. Share. Repeat. At a time when filling the digital pipes with ‘content’ – no matter the quality – seems to be the go-to ...

Head to head: art trumps numbers

  • Opinion
  • January 25, 2017
  • StopPress Team
Head to head: art trumps numbers

In this bout, our contenders bob and weave around the ever-present question of whether research or creativity is more important. Chemistry Interaction director Joseph Silk takes on Y&R planner Craig McLeod.

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Auckland Transport unravels the mystery behind unexplained traffic back-ups

  • PSA
  • January 24, 2017
  • StopPress Team
Auckland Transport unravels the mystery behind unexplained traffic back-ups

Anyone who has crawled along one of Auckland’s motorways in bumper-to-bumper traffic will know the confused—albeit elated—feeling that comes when the traffic just starts moving again. As you accelerate out of the jam, a few questions are invariably left unanswered: What was the hold-up? Where was the accident? And why did the traffic just start moving again? Well, Work Communications creative Marco Ermerins took it upon himself to find a few answers to these pressing questions.

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From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

  • Advertising
  • January 24, 2017
  • Erin McKenzie
From TVC to TV series: Kiwibank, TVNZ and Nigel Latta join forces to bring financial advice to primetime

Our relationship with money is typically something of an afterthought, generally restricted to advice columns and finance pages. However, Kiwibank is taking it mainstream in a new series called Mind Over Money with Nigel Latta, a fully funded series centred on the psychology of money. We talk to head of marketing and communications Regan Savage and TVNZ general manager of content solutions Lyndsey Francis about the series and Kiwibank’s decision to take a leap.

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Horse's Mouth: Doug Hastie, Chanui

  • Horse's Mouth
  • January 24, 2017
  • Erin McKenzie
Horse's Mouth: Doug Hastie, Chanui

Breaking into a well-established market is no easy task. But by coupling a strong product with the some-might-say mad decision to front his own advertising, Doug Hastie has made Chanui one of the more recognisable brands on the supermarket shelves. And for him, this is only the start of much bigger things.

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Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

  • Advertising
  • January 23, 2017
  • StopPress Team
Not quite Kiwi, but still Kiwi as: Subaru trumpets its connection to New Zealand

Subaru might hail from Japan, but the car brand has done a pretty solid job of integrating itself into the local landscape over the last few decades. Whether it’s on the rally track, in suburban Auckland or on some desolate beach up north, you don’t need to look far to see the blue and silver insignia pasted onto a vehicle. It’s this connection to the local market that Barnes, Catmur & Friends Dentsu was looking to tap into in a new 60-second spot for the brand.

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In-house, in control: why Xero does its own creative

  • Media
  • January 20, 2017
  • Damien Venuto
In-house, in control: why Xero does its own creative

Xero’s global director of media, Patrick MacFie, doesn’t hide under a PR blanket, openly admitting that Xero has made some content screw-ups along the way. But none of these have yet dissuaded the company from taking the DIY approach to producing its creative campaigns. So what makes this added—some might say unnecessary—risk worth it?

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