StopPress

Marketing, advertising & media intelligence

Got a story? Email editor@stoppress.co.nz

Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

Read a magazine, nobody die: Bauer and FCB attempt to breathe life into Woman's Day—and help modern women cope—with bold $1.5 million campaign

Technology was meant to make life so much easier. Paperless offices. Cheap communication tools. And, of course, robot vacuum cleaners. But instead we're lonelier, more stressed and getting our hair eaten by our electronic assistants. Woman's Day has noticed this shift as well, so, as part of a big—and quite rare—$1.5 million campaign via FCB, it's foisted a Zsa-Zsa Gabor-esque character upon the nation in an effort to give its readers permission to take a break without feeling guilty about it.

Continue reading

Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard

Driving Miss Daisy: Gull and Contagion create unique product demonstration with edible billboard

As a quintessential challenger brand, independent, family owned oil company Gull has tried a few things to get noticed, from themed toilets, to aggressive pricing (and criticism of the pricing structure of its national competition), to road rage reduction tools to docking wages of staff for customer theft. And, in an effort to draw attention to its biofuel, Gull Force 10, it worked with Contagion to create an edible billboard as part of its sponsorship of the Splore music festival.

Continue reading

Speight's and DDB focus on the doing, not the saying with multi-pronged 'We Will' campaign

Speight's and DDB focus on the doing, not the saying with multi-pronged 'We Will' campaign

A couple of years ago, Lion and Shine attempted to modernise the Speight's brand and launched a campaign featuring a nice Kiwi chap swimming against a tide of rudeness in New York. At the time, some felt it was a bit too close to Steinlager territory, but the sentiment of the Southern man was there in the tagline ‘knowing what matters since 1876'. Now the brand has gone back to its heartland territory with a big new campaign via DDB that focuses on the idea of mateship.

Continue reading

TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

More from this topic

Community and rural papers hold strong in latest newspaper readership and circ figures

Community and rural papers hold strong in latest newspaper readership and circ figures

Last week's report on magazine readership and circulation figures once again reiterated that print is undergoing a period of transition as audiences shift their media consumption online. And looking at Nielsen's readership and ABC's circulation results, it's more of the same. However, there was some good news for the rural and community publications.

Continue reading

Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

Vodafone's separated lovers Christmas spot takes Colmar Brunton Ad Impact Award

Since launching its 'Do your thing better' brand a few years back, Vodafone has generally looked for laughs rather than warm fuzzies (although it managed to tug a few heartstrings with its Warriors stunt on mother's day). But it decided to focus on the emotional power of connection for its Christmas push and it's taken Colmar Brunton's Ad Impact Award for its efforts.

Continue reading

More data: MPA works with Nielsen to gauge magazine engagement levels

More data: MPA works with Nielsen to gauge magazine engagement levels

The radio industry isn't alone in this bid to provide more accurate information to clients. Recently, the Magazine Publishers Association (MPA) announced the launch of a new Nielsen-provided methodology that quantifies the total audience potential (TAP) of a magazine by incorporating pick-ups into magazine reach and frequency schedules.

Continue reading

Good night for Clemenger Group at NZDM Awards as JustOne/.99 wins Grand Prix and Colenso BBDO/Proximity collects 11 golds

Good night for Clemenger Group at NZDM Awards as JustOne/.99 wins Grand Prix and Colenso BBDO/Proximity collects 11 golds

Last night, the New Zealand Direct Marketing Awards again celebrated the best examples of direct marketing in the industry. And it proved quite a fruitful night for the Clemenger Group as JustOne/.99 and Colenso BBDO/Proximity walked away with impressive hauls. PLUS: JustOne/.99 managing partner Amy Watson breaks her toe during over-zealous celebration.

Continue reading

Selling the sausage—and the sizzle: Polkinghorne's Bangerritos hit local grills, look set for global expansion

Selling the sausage—and the sizzle: Polkinghorne's Bangerritos hit local grills, look set for global expansion

Typically, agency folk harness their creativity to help clients’ businesses. But occasionally that creativity is put towards their own projects. And that's exactly what globally recognised young creative and burrito aficionado Ben Polkinghorne has done with the Bangerrito, a burrito-flavoured sausage that's made its way onto a few high end supermarket shelves and, all going to plan, might soon be seen in other markets.

Continue reading

ASB shows you your disappointing substitute in bid to flog life insurance to under-insured Kiwis

ASB shows you your disappointing substitute in bid to flog life insurance to under-insured Kiwis

ASB and Saatchi & Saatchi NZ have previously shown their prowess for Facebook campaigns through the hugely successful 'Like Loan' iniative, and the pair have now returned to the platform. But rather than focusing on home loans, the latest campaign aims to convince Kiwis to take up life insurance. The new campaign takes the form of a survey in a series of questions that aim to determine if you're replaceable.

Continue reading

MasterCard survey: Kiwis warming to digital wallets, but security fears continue

MasterCard survey: Kiwis warming to digital wallets, but security fears continue

With innovations in digital payment methodologies, our society is becoming increasingly cashless. And, according to a new Mastercard survey, Kiwis are slowly becoming okay with that, with many starting to warm up to the idea of digital wallets. The survey of shopping habits showed 75 percent of New Zealanders regularly shop online and two thirds are open to the idea of using a digital wallet.

Continue reading

Rise of the machines: Hadyn Kerr on being a creative in a digital world

Rise of the machines: Hadyn Kerr on being a creative in a digital world

Digital is no longer the siloed side project that's only tapped into if there's enough budget left over. It's now an integral part of the comms strategy of most major brands, and its prominence is only becoming stronger as the online audience grows. To investigate the changing face of digital, StopPress has launched 'Rise of the machines', a new series in which we chat to few brains in the industry about how the channel is evolving. First up is DDB's digital creative director Hadyn Kerr.

Continue reading

TVNZ invites viewers to join the legal defence team via 'How to get away with murder' game

TVNZ invites viewers to join the legal defence team via 'How to get away with murder' game

For those of you who have longed to put yourselves in the shoes of a criminal defence lawyer, now you can, in the digital world at least. TV2 has launched a new campaign in the form of an online game to promote its show How to Get Away with Murder, through the release of a murder mystery game that casts the player as part of a criminal defence team fighting to clear a client's name.

Continue reading

Spark hooks up with Putti, offers SMEs 24 months' access to mobile-responsive website services

Spark hooks up with Putti, offers SMEs 24 months' access to mobile-responsive website services

According to Spark Home, Mobile and Business chief executive Chris Quin, fewer than 40 percent of small businesses have a website. And of those that do, only a quarter have a website that's mobile responsive. So, in an effort to remedy this problem, Spark has released new promotion that offers business customers 24 months' access to a Putti mobile-responsive website.

Continue reading