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Marketing, advertising & media intelligence

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StopPress and Getty Images present 'The Content Marketing Picture'

StopPress and Getty Images present 'The Content Marketing Picture'

Content is de riguer at the moment. And while there's plenty of action in this area, there's also plenty to learn. So, to help with that, StopPress is hosting an event next week for those looking to get a flavour of the latest thinking on content marketing. The Content Marketing Picture—organised in partnership with co-hosts Getty Images and TVNZ—will take place at the Spark Conference Centre in Auckland, Tuesday 5 May, from 5.00pm.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014

Vodafone's telco tear-jerker gets a fist bump after winning Colmar Brunton's most impactful ad of 2014

After a year of judging new brand ads in New Zealand, Colmar Brunton has announced that Vodafone and FCB's festive ad 'Dinner for two' has taken out the award for 2014’s Most Impactful Ad, with Samsung's G5 Days and Nestle Purina's 'Herding Cats' also claiming big fist trophies for the most persuasive and most enjoyable awards respectively.

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Anzac activations: a rundown of how brands and government bodies commemorated the centenary

Anzac activations: a rundown of how brands and government bodies commemorated the centenary

This past weekend marked 100 years since the Anzac forces landed on the Gallipoli Peninsula. As a result, ceremonies and events were run up and down the country resulting in exhibition openings, parades and the building of a gigantic poppy. To put the scale of the event in context, the New Zealand Government alone is estimated to have spent around $42 million on centenary commemorations—and this only paints part of the picture given that promotional spending by brands is difficult to tally. And while most of the activations were in good taste here and across the ditch, the event once again served as a reminder of the fine line between commemoration and commercialisation of a tragic day in history. Here's a rundown of some of the activations that took place.

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The customers speak in Roy Morgan's satisfaction survey

The customers speak in Roy Morgan's satisfaction survey

Roy Morgan may have shut the doors of its New Zealand office, but it's still checking up on Kiwi brands for its New Zealand Customer Satisfaction awards. And New World, Care Chemist, Max, Robert Harris Café, Noel Leeming, Kathmandu and Powershop have all celebrated their first wins.

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50 shades of foundation: Maybelline and .99 use YouTube to help consumers choose

50 shades of foundation: Maybelline and .99 use YouTube to help consumers choose

Maybelline has released a new campaign called 'Love your face' that uses YouTube's interactive technology with the aim of making it easier for consumers to find foundation that matches their skintypes. The campaign was created by agency .99 in partnership with Maybelline New York and comes at a time when the makeup brand is celebrating its 100th anniversary.

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Milking it: Andrew Lewis on why value is relative

Milking it: Andrew Lewis on why value is relative

One of the persistent public views that exists around marketing and advertising is that these industries are great manipulators of us all, creating in us silly desires and passing fancies that divert us from a virtuous life path and empty our wallets with the skill of a pickpocket. And when one looks at something like the furore created by Lewis Road Creamery around chocolate milk, it’s pretty easy to see how people might start musing on this. But the truth is that we are a much less Machiavellian lot than our fancy milk would suggest.

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Inside: Whybin\TBWA

Inside: Whybin\TBWA

There have been plenty of changes at Whybin\TBWA over the past few years, both in terms of staff and clients. But after winning a few pitches, including the Auckland International Airport business, trying to establish the right model and operating as part of a trans-Tasman team, chief executive Todd McLeay and chairman Scott Whybin reckon it's on the right track.

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AA Smartfuel shows the benefits of loyalty through the eyes of a charming taxi driver

AA Smartfuel shows the benefits of loyalty through the eyes of a charming taxi driver

AA Smartfuel has released a new campaign that features three TVCs promoting its loyalty card, which provides “petrol cheap and sometimes free”. The campaign, created by Rainger & Rolfe and shot by Exit Films and follows Edward, a Korean immigrant who moved to New Zealand a number of years ago, as he hoons through the streets of Auckland in his taxi and humorously narrates what it’s like being a taxi driver in the city, discussing the nature of his job and the people he meets.

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Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success

Night of the acronyms: MBM, FCB Media and Spark PHD enjoy Beacons success

Over 900 ridiculously well-dressed media types took their seats at the Viaduct Events Centre last night for the 2015 edition of the Beacon Awards. Throughout the evening, each of the company tables gave partisan cheers when their co-workers stepped onto the stage to collect awards, serving as a reminder of the competitive banter that typifies the industry on a daily basis. And although most winners will no doubt feel a sense of pride—and the mild throb of a hangover—today, the most successful agencies on the night were MBM, FCB Media and Spark PHD.

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In your space: TRA

In your space: TRA

TRA has always positioned itself as one of the cool kids of its sector and its previous High St office looked more like a trendy agency than a dowdy research company. It's taken that even further with its new office in Britomart, which developer Peter Cooper has pronounced "as the best fit out in the precinct”. And it's bringing a few new clients along with it after winning the Spark, Toyota and Te Wananga o Aotearoa research accounts.

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Inside Bauer's burgeoning digital storytelling machine

Inside Bauer's burgeoning digital storytelling machine

Earlier this week, Bauer and Mobile Embrace were confirmed as the latest additions to the IAB NZ board, which already includes NZME, Fairfax, Yahoo NZ, Yellow, Seek, Vodafone, Google NZ, Mi9, TVNZ, MediaWorks, Trade Me and Met Service. StopPress chatted to the conglomerate's head of digital Michael Fuyala to find out more about the strategy that underpinned this move.

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