The rise of the digital has disrupted many aspects of life: from the way we research, to the way we contact one another, to the way we lock our houses. The disruption of newspapers and magazines is common knowledge, and this in turn has affected the way cartoonists work. Over the years the Sunday funnies page has had less space allocated to the funny and often thought-provoking illustrations and many cartoonists have headed over to the digital realm. One of these is Toby Morris, a cartoonist for RNZ and The Wireless. He tells us how his craft has changed, and how this isn’t such a bad thing. We also chat to fellow cartoonists award-winning Anna Crichton and old time cartoonist Brendon Boughen for their perspective.
Marketing, advertising & media intelligence
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Through new content partnership between Marketo and StopPress, we look at how technology is being used to automate marketing processes and what this means for industry. First up, Marketo's Rob Cooke discusses how the previously disparate worlds of brand and direct marketers are coming together.
Designworks chief executive Sven Baker was at good odds to get one of his designs through to the final four flags given he had five in the running. Alas, it was not to be, and after the decision was announced a few days ago, there's been no shortage of commentary about the chosen options, with 'lost opportunity' being the prevailing theme among those on social media. But rather than wallow in self-pity at the injustice of it all, he decided to make the best of a bad situation. And what better way to drown a few design-related sorrows than with a nice vintage.
Future Tense: Fairfax's Simon Tong on bloody noses, the fallacy of clickbait and the benefits of scale
From TV dinners to content jostling, suicide pacts and toilet watchers: Kym Niblock on Lightbox's first year
Just over a year ago, various journalists across the industry had a TV dinner delivered to to their homes. In addition to providing a night off cooking for many, this unusual delivery served to announce the launch of Spark's subscription video on-demand streaming service Lightbox. Since then, TV dinners have been removed from the menu, but the Kiwi viewers have instead been feasting on the content offered by service, clocking in 12 million hours of streaming time via the service. The company's chief executive Kym Niblock talks about the journey thus far.
For those of you who spot an alien-like, mirrored box structure that has planted itself in Auckland’s Britomart preccinct, do not fear. It isn’t a UFO, a force field, or time machine (although that would be pretty cool), it’s The Heineken Light Club.
Future tense: Stuff's projects team on visual journalism, reporters working with developers and unusual faces in the newsroom
Following on from our story on the work of NZ Herald data editor Harkanwal Singh, we recently also got glimpse of some of the work that the Stuff projects team is doing in the data journalism space. Stuff projects editor John Hartevelt chats about why the newsroom will become increasingly occupied by specialists not traditionally associated with journalism.
All hail Victoria: iSite claims a victory in outdoor space race with country's biggest digital billboard
There's plenty of action in the outdoor space at the moment, with yet more consolidation, a major new arrival and a continuing focus on developing digital out-of-home networks. And now iSite Media's got a big new toy to play with, switching on its 8m wide x 16m high digital billboard in the Auckland CBD that has taken the crown as the nation's largest.
Who needs the McWhopper when you can have the Slopper? Burger King proposes to collaborate with other burger outlets
After a rejection from main competitor McDonald’s to join forces and create the McWhopper for Peace Day, Burger King, with Y&R, graciously released another open letter this morning, with a further proposition for collaboration on the day. This time to Denny’s, Wayback Burgers, Krystal, Giraffas and again, McDonald’s.
As a still-nascent format, digital video can be a confusing realm for brands to navigate. So do you need it? And if you do, then what? Facebook video or YouTube? Long form or short form? DIY or through a production or media company? Pre-roll, in-feed, standalone or the whole kit and kaboodle? Once you've built it, will they come? And if they do come, how do you measure success? Fortunately, we’ve gathered together a gang of big brains to answer those questions, guide you through some of the trends and help you get better results.
This week has seen an executive shuffle at two of the nation's major media players. Following on from reports that MediaWorks group head of revenue Liz Fraser had resigned from her post to take up a new position at Air New Zealand, NZME has today announced the appointment of Laura Maxwell as its group head of revenue and Sandra King as general manger of market solutions. Update: NZME responds to a few questions regarding the changes.
NZME has brought on board Irene Chapple as the NZ Herald’s new digital editor, who is returning to the Herald after ten years in other roles, and several years overseas.
During the Cricket World Cup, ANZ used its Dream Big initiative to get cut-through the marketing noise during the Cricket World Cup. Rather than focusing exclusively on the event, the bank brought its Black Caps sponsorship to life by travelling around the country showing its support for grassroots cricket by upgrading the facilities at various grounds around the country. And now, with the Rugby World Cup fast approaching, ANZ is at it again, this time renovating Waitemata Rugby Club in a new video posted to Facebook. The difference in this instance is that ANZ isn't even a sponsor of Rugby New Zealand, the All Blacks or the Rugby World Cup.
Today the Flag Consideration Panel announced the shortlist of the flag designs consisting of four, which eligible voters will rank in the first binding postal referendum later this year. Twitter responses on the matter range from ambivalent, to angry and some of them are, from our view, quite funny. The somewhat heated responses reminds us of other flag designs and national symbols which people loathed to begin with before they became beloved national icons. We take a look at a few examples after sharing some of our favourite tweets on the shortlisted designs.
Burger King, the New Zealand Fire Service, Icebreaker and James & Wells bask in the limelight on the first day of spring.
22 jobs to go at NZME following Pacific Magazines' decision to drop local versions of two mags—UPDATED
Pacific Magazines has confirmed that the Kiwi iterations of New Idea and Girlfriend will be discontinued and that it will not have any staff on the ground in New Zealand. And this has led to NZME serving termination notices to seven contractors and 15 staff.