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Destination Queenstown counts down to Spring

  • Advertising
  • July 27, 2016
  • StopPress Team
Destination Queenstown counts down to Spring

Destination Queenstown is counting down to spring in its new campaign, which encourages Australians to make the trip across the ditch by showing off the town's views and activities in an interactive campaign.

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Horse's Mouth: Paul Thompson, RNZ

  • Horse's Mouth
  • July 27, 2016
  • StopPress Team
Horse's Mouth: Paul Thompson, RNZ

While RNZ exists on the periphery of the commercial world, the organisation’s chief executive sees it as increasingly important to work with the nation’s major media companies.

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features

From rags to dollars: the purpose behind Offcut Caps

Consumers have become a lot more conscious these days, spending far more time researching before purchasing, not just picking up a product because it looks ...

features

Andrew Scott on rebuilding Whybin\TBWA

Last year, Andrew Scott took over the chief executive chair of an agency that was enduring one of its most unstable patches in recent memory. ...

Data dump: Facebook by the numbers

  • Media
  • July 26, 2016
  • StopPress Team
Data dump: Facebook by the numbers

New research from Colmar Brunton has probed New Zealand's social media habits to find that while Facebook is no longer the latest thing, and may be considered less cool that the likes of SnapChat and Instagram, it remains the most popular social media platform and the most likely to be addictive to Kiwis.

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Sponsored content

NZME's Dean Buchanan on the latest radio survey results

It's been an interesting year for radio with the battle of Hosking and Henry and wider NZME and MediaWorks competition as hot as ever. NZME ...

Sponsored content

The Future of Business: Fairfax Media launches a new event series

Fairfax Media is looking to tackle the big issues facing business in a quickly changing marketplace through a new event series called the Future of ...

topics
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
Sponsored content

Trouble in Paradise Hill: how Bauer showed any home can be a broken one

Home magazine, full of beautiful design and architecture, is not somewhere readers would expect to see a campaign that raises awareness about domestic violence. However, ...

Cuteness takes out June Ad Impact Award

  • Advertising
  • July 25, 2016
  • StopPress Team
Cuteness takes out June Ad Impact Award

Another month, another round of ads competing for the audience's attention. While Colmar Brunton said June provided a great variety, it was Kiwibank that took out top spot for its 'First Savers' TVC, which was created by Assignment Group.

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Are Sky's Olympic restrictions justifiable or is it fighting against the future?

  • Media
  • July 22, 2016
  • Damien Venuto
Are Sky's Olympic restrictions justifiable or is it fighting against the future?

This week, Sky provoked ire in the nation’s news publishers by applying a range of conditions on those wanting to use highlights as part of their reportage. Sky is, of course, within its rights to limit the use of footage, which it paid handsomely for. But in an era of rampant live streaming and social media use, is this an example of sticking their finger in the dyke? And what can we learn from the NFL and the NBA?

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