Are demographics dead? Which trends matter? How do we connect in a fragmented world? And where has the attention gone? Four media bigiwigs will strive to answer these and other pressing questions as they assemble for the AUT Media Lab on 26 October. (This post is brought to you by the Commercial Communications Council).
It's become the watercooler show of the moment, sparking conversations around the country. We chat to MediaWorks ECD Ant Farac about what he's done over the last few months to help squeeze the show into the public consciousness.
Vodafone has brought together Sky, free-to-air TV and app-based entertainment services such as Netflix in the country's first cloud-based TV platform. Consumer director Matt Williams talks about giving audiences what they want, when they want it and moving TV into the future.