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Sponsor post: Onscreen Advertising unveils two LED giants

Sponsor post: Onscreen Advertising unveils two LED giants

OnScreen Advertising has announced the commission of two new outdoor LED screens at the main entrance to ASB Showgrounds. Installed in January, the large LED screens face in opposite directions providing long range views in both directions down Greenlane West.

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Data dump: ad spend high rollers of 2014

Data dump: ad spend high rollers of 2014

Nielsen has released its list of the ten brands that spent the most on advertising in 2014, according to rate card data. And, as has been the case over the last few years, Progressive Enterprises and Foodstuffs once again slogged at out for the top two spots. Here's a rundown of which other brands spent big over the course of last year.

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Restaurant dining, gourmet burgers and touchscreen ordering: McDonald's aims to give consumers what they want

Restaurant dining, gourmet burgers and touchscreen ordering: McDonald's aims to give consumers what they want

McDonald's Balmoral franchise along Auckland's Dominion Road is currently piloting a new initiative that brings a slightly more gourmet twist to its menu in an attempt to tap into the lucrative market currently occupied by the likes of Burger Fuel and Burger Wisconsin. The introduction of 'Create your taste' allows customers to customise their burgers via an digital touchscreen kiosk that offers a list of 20 ingredients.

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TVNZ - NZ Marketing Awards 2014

The TVNZ NZ Marketing Awards recognise the many ways marketers shape successful businesses across communication, design, product development, service experience and internal culture. Now in their 23rd year, the awards celebrate those who not only deliver on business strategy but also lead business forward in new and innovative ways. Here are the winners.

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Better, stronger, faster and more ridiculous: a look at brands and their penchant for oft-strange world record attempts

Better, stronger, faster and more ridiculous: a look at brands and their penchant for oft-strange world record attempts

When traditional advertising isn’t quite enough to get the attention brands so desperately crave, they sometimes take extreme measures and attempt to get themselves a Guinness World Record. So, as GSK's oral health brand Sensodyne gets set to embark on the worthy mission to create the world's largest model tooth, here are a few other strange record attempts from brands.

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ANZ brings its award-winning GAYTMs to Auckland Pride

ANZ brings its award-winning GAYTMs to Auckland Pride

ANZ was a sponsor of Sydney’s Gay and Lesbian Mardi Gras for seven years, but it became a principal partner last year. So, to celebrate that upgrade, promote diversity and ensure it got its fair share of the pink dollar, it gave ten ATMs throughout the city a proper jzushing. This brilliant idea won a swag of awards and created a point of distinction for the bank. And now, with ANZ sponsoring the Auckland Pride festival, the idea is coming to New Zealand.

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Colenso and Michael Hill to wave the Kiwi flag at Super Bowl

Colenso and Michael Hill to wave the Kiwi flag at Super Bowl

From relatively small-scale beginnings in Whangarei in 1979, Michael Hill has over the last 36 years grown into an international enterprise that today has 280 stores globally employing about 2400 staff in a variety of roles. And as a culmination of this ongoing growth, the company is set to feature alongside the world's major brands in what is arguably advertising's biggest showcase, the Super Bowl.

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SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

SMI data shows agencies spending far more on digital than print, TV maintains its place at the top

In many developed markets, digital ad spend has overtaken print. But, despite consistent drops over the past few years, the local publishing sector has held firm in second place behind television, according to ASA figures. The IAB has predicted the change will happen in New Zealand next year, but, according to year-on-year SMI data, which collects ad spend from the 15 top media agencies in the country, that's already happened.

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How to build a video game in two days

How to build a video game in two days

Media Design School’s Global Game Jam attracted a record 102 registered participants, all taking part in this year’s gathering. Each "jammer" was tasked with creating a functioning video game in the space of two days.

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Watching the clock: Nielsen's guide to binge watching

Watching the clock: Nielsen's guide to binge watching

With the relatively recent advent of streaming services, watching TV shows is becoming less about being home at 7.30pm on a Wednesday and more about watching episode after episode until your eyes start to bleed. But what to choose given the time constraints? As Lightbox gets set to screen Better Call Saul exclusively in February, as Sky gets set to launch its long-awaited SVOD service Neon after a series of delays, and as TVNZ gets set to launch its rejigged OnDemand platform, there are more options than ever for Kiwi viewers. So here's a handy guide from Nielsen that shows you how long it will take you to watch some of the world's most popular shows, end-to-end.

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Horse's Mouth: Tom Uglow, Google Creative Lab

Horse's Mouth: Tom Uglow, Google Creative Lab

Tom Uglow works on the periphery of the advertising industry, bringing ideas that exist only in the imagination into the real world. Based at the Google offices in Sydney, he has already lent his creative touch to innovative projects such as The Cube, and he says there’s much more to come.

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