At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Standard Media Index chief executive Jane Schulze says “New Zealand is probably the most buoyant advertising market” compared to surveys conducted across Australia, Europe, the United Kingdom and Australia.
From outdoor to digital to good old fashioned print, advertising has taken many forms over the years. Now, in an innovative new way to promote its Baconator range, Wendy's is advertising on billboards in popular video games.
Anchor has unveiled the next round of its 'Go Strong' brand platform, via Colenso BBDO, to promote its new range of Anchor Protein+ products as the providers of the strength needed to get through life.
As part of Idealog's Technology Month, it picked the brains of some of the movers and shakers in the industry to find out their favourite tech-related things, their biggest fears for the future and what other companies and individuals inspire their work. Here's Wrestler's Ben Forman.