Lightbox and Spark PR & Activate have given Suits a Kiwi twist by creating a local version of the American TV show to promote the arrival of its new episodes.
A winning approach: how modern day magazine editors have adapted to the digital age
The modern media environment is characterised by new tools, new channels, new metrics, new audiences and new opportunities. But it’s also characterised by less time, less resource, less expenditure and, in many cases, less readership of the traditional print products. So how has the modern-day magazine editor had to adapt? How are they using their influence and harnessing opportunities? Findlay Buchanan talks to some of the country’s best.