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Talent wars: should agencies be wary of Google, Facebook and Air New Zealand?

Following news that two high-profile creatives left adland for Google, we ask whether other agencies should be reinforcing the fortress to keep their talent safe ...

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Energising business - Shopper marketing goes strategic

Like so much in the marketing and communications arena, much of what is done is based on intuition and approximation. Shopper Marketing has tended to ...

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Insight Creative
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
Bauer Beyond the Page
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Tourism Ticker, the tourism industry's latest source for news

  • Media
  • April 21, 2017
  • Jihee Junn
Tourism Ticker, the tourism industry's latest source for news

It’s a multi-billion-dollar industry attracting millions of backpackers, campers and coach tours every year, as well as employing thousands of New Zealanders to service it. So it’s a mystery as to why tourism doesn’t get the specialist news coverage it warrants. Luckily, two journalists are on the task with the launch of Tourism Ticker, a digital news site for New Zealand’s flourishing tourism industry.

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Yahoo axes remaining local editorial staff

  • Movings/Shakings, brought to you by Marsden Inch
  • April 20, 2017
  • Damien Venuto
Yahoo axes remaining local editorial staff

A former Yahoo employee, who preferred to remain anonymous, revealed to StopPress this morning that all remaining editorial staff at the New Zealand office of Yahoo have been let go. PLUS: Yahoo New Zealand Facebook traffic redirected to Yahoo 7.

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Hey planners: you’re fired

  • Regular voices
  • April 20, 2017
  • Vincent Heeringa
Hey planners: you’re fired

Vincent Heeringa takes a look at the customer journey that is now so complex, media planners just became redundant.

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Looking at direct through a digital lens

Think ‘direct marketing’ and what comes to mind? If it’s personalised mail and email you’re not wrong, but in the context of our digital world, ...

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