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Stuff blows out 16 candles and launches a new campaign to give its audience the feels

  • Advertising
  • June 30, 2016
  • Erin McKenzie
Stuff blows out 16 candles and launches a new campaign to give its audience the feels

The way the word 'digital' is thrown about in the media industry suggests it's a platform still in its early days. And while many brands are still coming to terms with digital capabilities, Stuff is celebrating its 16th birthday. In that time the news provider has built up a monthly audience of two million New Zealanders. Now, coinciding with its birthday, it is putting the focus on the audience, with a refreshed version of its 'Go Full Spectrum' campaign via Shine, to remind audiences what it does for them.

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BNZ lets fans claim a piece of the Crusaders' home turf

  • Advertising
  • June 29, 2016
  • StopPress Team
BNZ lets fans claim a piece of the Crusaders' home turf

With sports teams, we often speak in the possessive, referring to "our team", "our win" or "our home turf" even though none of those things actually belong to us. Well, BNZ is looking to give the endless stream of possessive phrases some more meaning with a new campaign that allows New Zealanders to claim a piece of the Crusaders' turf for themselves.

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The minds behind the machines

We might be making enormous progress with marketing automation, but we still need humans to operate the robots. StopPress chats to two of FCB’s digital ...

You've been socially served

  • Opinion
  • June 29, 2016
  • Katie Byrne
You've been socially served

Kiwibank's Katie Byrne reckons there’s more utility to social media than serving as a delivery channel for GIFs and emojis (although both of these activities do play a part).

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Power Farming raises a glass of hoppy goodness to farmers at Fieldays

  • Advertising
  • June 28, 2016
  • Erin McKenzie
Power Farming raises a glass of hoppy goodness to farmers at Fieldays

With Fonterra cutting its payout to farmers, it's tough times ahead for the rural dwellers. To show its support, Power Farming teamed up with Hamilton agency PAN to create the 'Pilsner to Paradise' campaign and bring Fieldays to Hamilton’s CBD in an effort to give something back to farming clients and to provide their salespeople with a fun way of getting to know their clients better.

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Getty Images invites Kiwi creatives to 'make something'

Getty Images has launched a short film competition called 'Let's Make Something', and it wants Kiwis creatives to get involved. Find out how.

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Phantom shines a light on the history of Bacardi

Bacardi launched its ‘Untameable since 1862’ campaign globally at the end of 2013, telling the story of the Bacardi family through generations of obstacles and ...

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