It's that time of year again, with adland taking to the French Riviera for a week of education, inspiration and celebration. So far, the shortlists for the Glass, Innovation, Titanium, Pharma, and Health and Wellness categories have been released to kick off the buzz that’s set to last until the last Lion is announced on Friday.
Australian social enterprise company Thankyou is newly launched in New Zealand with a strong narrative of charitable giving and a range of affordably-priced personal care products. But first, it wants customers to literally go above and beyond to promote it.
Both sides now: a look at the tension between clients and agencies
Client-agency partnerships are often love/hate relationships that leave both sides delighted and frustrated all at the same time. Insight Creative’s CEO, Steven Giannoulis, shares his experience on both sides and dishes up advice on working better together.
Marijuana has been legalised or decriminalised in a number of countries and states and a whole heap of entrepreneurs and savvy marketers have jumped on the hashwagon. In fact, some commodity traders have called marijuana ‘the next coffee’, such is its potential as a consumer good. In New Zealand, it may not be too long before the same thing happens, with those wacky-backy-loving liberals from Labour close to letting medical marijuana through in some form and a number of local go-getters are ready to light the fuse and fly high. It seems like a slippery, smoky, skankin’ slope to a free-market free-for-all (and, according to Family First, the inevitable downfall of society). So, given this likely shift, here are some brands that might soon exist.
Kiwis have traditionally shied away from celebrating their successes. But the tides are turning and we’re getting more comfortable fronting up to our wins, but only as long as it’s done with humility and backed up with proof. TRA marketing manager Claire Tutill takes a look at awards for awards sake.