articles tagged 'Whybin\TBWA'

Pretty models not included: Whybin\TBWA gives a nod to Westie grit in first Woodstock campaign

  • Advertising
  • September 2, 2016
  • Damien Venuto
Pretty models not included: Whybin\TBWA gives a nod to Westie grit in first Woodstock campaign

Walk into the average West or South Auckland bar, and you’re unlikely to find your Ponsonby-styled cardboard cut-out, featuring slim-fit jeans, pointy shoes and tailored suit jacket. What you are likely to find are a few Woodstock drinkers, who’ve seen a few things in their day. In its first campaign since winning the Independent Liquor account earlier this year, Whybin\TBWA veered away from the traditional advertising trope of conventionally beautiful people to instead celebrate the folks who actually consume Woodies.

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Whybin\TBWA’s Tim Huse talks corporate social responsibility and advertising’s role in doing good

  • Advertising
  • June 21, 2016
  • Holly Bagge
Whybin\TBWA’s Tim Huse talks corporate social responsibility and advertising’s role in doing good

Bowel Cancer New Zealand ran its high profile Art Chairs campaign through Whybin\TBWA to raise money and awareness for the disease in New Zealand, which has one of the highest incidences of the cancer in the developed world. We caught up with Whybin creative director Tim Huse to find out his thoughts on working with not-for-profits and whether advertising has a responsibility to help in whatever way it can.

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ANZ calls on Olympic athletes to 'dream big'—UPDATED

  • Advertising
  • June 13, 2016
  • StopPress Team
ANZ calls on Olympic athletes to 'dream big'—UPDATED

As excitement for the Rio Olympic Games rises while the games draw nearer, so does advertising and sponsorship activity. ANZ recently launched a new spot, via True, featuring New Zealand Olympians, using its long-standing tagline ‘dream big’.

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Movings/Shakings: 8 April

  • Movings/Shakings, brought to you by Marsden Inch
  • April 8, 2016
  • StopPress Team
Movings/Shakings: 8 April

Industry happenings at Whybin\TBWA, Vevo, Bauer and Frucor.

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MediaWorks releases some grand design for Grand Designs and announces launch date

  • Marketing
  • September 21, 2015
  • StopPress Team
MediaWorks releases some grand design for Grand Designs and announces launch date

TV3’s Grand Designs New Zealand is set to kick off early next month and today MediaWorks released the second phase of its marketing campaign for the show, which lives up to the Grand Design ethos of creative design including some clever eyeball trickery through interactive adshels. PLUS: partner ANZ's campaign around the show.

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Pegasus and the Job Numbers (aka Colenso BBDO) reign supreme at this year’s BOTAB

  • Advertising
  • September 18, 2015
  • Holly Bagge
Pegasus and the Job Numbers (aka Colenso BBDO) reign supreme at this year’s BOTAB

On a dark and windy night, six advertising-employed goth bands slithered into the King’s Arms, fishnets, face powder, bad eyeliner and all, to pay homage to the likes of 1980’s goth bands The Cure, The Cramps and movement-starters Bauhaus. And despite straying from the theme and playing songs which you couldn’t really call gothic, Colenso BBDO aka Pegasus and the Job Numbers were crowned the winner of this year’s Battle of the Ad Bands organised by CAANZ and Flying Fish, after a polished and upbeat set that wooed the crowd and judges alike.

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Cancer Society goes mobile and offers cups of hope

  • Charity
  • August 19, 2015
  • StopPress Team
Cancer Society goes mobile and offers cups of hope

Cancer Society created a mobile donor engagement campaign via Chemistry Interaction, which connected Kiwis with a series of touching video thank you messages from Cancer Society staff and volunteers in celebration of Daffodil Day next Friday. It also created limited edition ‘Cups of Hope’ with St Pierre’s Sushi, where a donation from each cup went to the society. A TV campaign is also running, with creative by Whybin\TBWA and Waitemata Films illustrating how most of us have some sort of connection to cancer.

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Nissan and Whybin\TBWA celebrate new Navara model with online game

  • June 22, 2015
  • StopPress Team
Nissan and Whybin\TBWA celebrate new Navara model with online game

For the first time in a decade Nissan has released its new Navara model, the NP300, and in celebration it's teamed up with Whybin\TBWA to develop an interactive game called ‘Navara Says’ to show off its new features and one Kiwi will get to take one home if they’re skilled enough.

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Whybin\TBWA says goodbye to two senior staffers, says hello to Starseed PR—UPDATED

  • Movings/Shakings, brought to you by Marsden Inch
  • May 27, 2015
  • Ben Fahy
Whybin\TBWA says goodbye to two senior staffers, says hello to Starseed PR—UPDATED

Whybin\TBWA's chief executive Todd McLeay had a go at industry rumourmongers telling tales of senior departures in a story in the NBR last week, and while he told StopPress he definitely wasn't doing that in an interview in April, it has lost a couple of other senior staffers: executive creative director Dave King and client service director Jodi Willocks. But it's added around eight more after a merger with Starseed PR.

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'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

  • Marketing
  • May 15, 2015
  • StopPress Team
'Unmistakably from this place': as the fantasy ends, Tourism New Zealand launches next iteration of 100% Pure

16 years ago, the 100% Pure slogan was born (after being conceived by an Australian agency). And, despite a few naysayers pointing to the fact that it's not entirely true, it's widely recognised as one of the world's most successful tourism marketing campaigns. For the past three years, it's had a distinctly fantastical feel as part of the 100% Pure, 100% Middle Earth campaign, but rather than chuck it all out and start again, it's decided on an evolution, both in terms of the comms and the visual identity. PLUS: Andrew Fraser on Tourism New Zealand's growing digital focus.

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Inside: Whybin\TBWA

  • Advertising
  • April 24, 2015
  • Ben Fahy
Inside: Whybin\TBWA

There have been plenty of changes at Whybin\TBWA over the past few years, both in terms of staff and clients. But after winning a few pitches, including the Auckland International Airport business, trying to establish the right model and operating as part of a trans-Tasman team, chief executive Todd McLeay and chairman Scott Whybin reckon it's on the right track.

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PlayStation, Uber and Whybin\TBWA give some Ponsonby young'uns a taste of the past

  • Experiential
  • March 6, 2015
  • StopPress Team
PlayStation, Uber and Whybin\TBWA give some Ponsonby young'uns a taste of the past

Uber has delivered kittens and ice-creams as part of its promotional activities in the past. And now, as part of a campaign via Whybin\TBWA to launch the new PlayStation 4 game The Order: 1886, it's embraced horse-power.

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New Shine radio campaign puts spotlight on sport-related domestic violence

  • Advertising
  • February 5, 2015
  • Holly Bagge
New Shine radio campaign puts spotlight on sport-related domestic violence

Charity organisation Shine is raising awareness of domestic abuse after sporting matches with the launch ‘No Excuses,’ a hard-hitting radio campaign by creative agency Whybin/TBWA that features high profile rugby commentators Tony ‘TJ’ Johnson and Scott ‘Sumo’ Stevenson in three different radio clips.

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More creative changes at Whybin\TBWA as Fedyszyn and McMahon depart

  • Movings/Shakings, brought to you by Marsden Inch
  • February 3, 2015
  • Ben Fahy
More creative changes at Whybin\TBWA as Fedyszyn and McMahon depart

After two years at Whybin\TBWA, joint creative directors Lisa Fedyszyn and Jonathan McMahon have departed.

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As the Cricket World Cup looms, ANZ promotes its sponsorship by waxing poetic and promising to make cricket-based dreams come true

  • Advertising
  • January 12, 2015
  • StopPress Team
As the Cricket World Cup looms, ANZ promotes its sponsorship by waxing poetic and promising to make cricket-based dreams come true

Back in 2013, ANZ's summer cricket spot was about as naff as you could get, with a few of the bank's sporting ambassadors watching Eric Murray get a tennis ball beamer from Shane Bond. This year it's taken a more serious approach for its naming rights sponsorship of the Sri Lankan series and its sponsorship of the upcoming Cricket World Cup by launching a campaign called Dream Big.

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