He’s one of the main brains behind Social Media Junction, he co-founded Media Mingle, Social Media Club Auckland and the marketing-related Twitter discussion #markchat, and he’s one of those rare creatures, a man working in PR. So here’s what floated—and sank—the boat of Bullet PR’s Alex Erasmus this year.
In this installment of Michael Carney’s Marketing Week: As TV watching habits change, audience measurement is changing with it. Is social buzz leading to more ka-ching? Nielsen says ‘meh, not really’. Online video is hot. And B2BTV hopes to tap into it for the New Zealand market. Can our internet infrastructure actually handle the iPad? Whitcoulls launches an e-reader. But, without cellular connectivity, will it be able to compete? Data-driven coupons show their worth. Survey your way to a fitter, healthier marketing you, and expand your mind by getting a spot in the third Social Media Marketing Course.
As expected, the Mother’s Day marketing juggernaut is currently running at full speed. But 3M has taken a rather novel approach to promoting its wares: it spent two days putting up over 8000 Super Sticky Post-It-Notes on the window of Whitcoulls in Auckland’s Queen St and then asked passersby to pen their own special messages to Mum.