Browsing: Useful Films

Superlatives abound as Auckland Transport unveils electric trains via Work Communications

Auckland Transport has rolled out the superlatives in a campaign for its new range of electric trains, which will start running in the Super City from 28 April. Developed by creative agency Work Communications in conjunction the production company Useful Films, the ‘Smarter, Better, Quieter’ campaign gives New Zealanders a sneak peek at the culmination of the $500 million project to electrify the city’s rail system.