Opinion
Should Trump get global marketer of the year?
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump’s successful campaign.
Browsing: Tinker Taylor
Opinion
Crossing the social chasm
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
Opinion
Better, faster, stronger: would you last longer than six months if Google, Amazon or Apple entered your category?
Contagion’s Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.
Opinion
Hey white boy, what you doin’ uptown? Why ethnic strategies might be out of date—and so might your marketing
The latest statistics show that New Zealand has more ethnicities than there are countries in the world. So, how do we ensure our marketing can talk to all these different groups in a genuine and authentic way? We need to go beyond looking for differences and instead look for harmonies, says Dean Taylor.
Opinion
Millennials: are they different like everybody else?
We are living in a millennial world. And Contagion’s Dean Taylor says their collective power is changing the way we do business. Here’s why.