
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump’s successful campaign.
Contagion managing director Dean Taylor considers the credibility of market research in the wake of Donald Trump’s successful campaign.
Social influence doesn’t just happen by accident, argues Dean Taylor. It’s often the result of a strategic plan well executed.
Contagion’s Dean Taylor investigates why Google, Amazon and Apple dominate their respective fields, and what he finds is that these three juggernauts have a lot in common.
The latest statistics show that New Zealand has more ethnicities than there are countries in the world. So, how do we ensure our marketing can talk to all these different groups in a genuine and authentic way? We need to go beyond looking for differences and instead look for harmonies, says Dean Taylor.
We are living in a millennial world. And Contagion’s Dean Taylor says their collective power is changing the way we do business. Here’s why.