It’s been a tough old time in the building biz of late. Homes have been leaking, consents have been dropping and the Christchurch rebuild is taking longer than expected to kick into action. But there is some optimism afoot this year and PlaceMakers is aiming to assert its position as the go-to trade supplier in New Zealand with its first brand campaign for a few years and a major sponsorship of the Super Rugby competition.
Browsing: Super rugby
Last year, TBWA’s executive creative director Andy Blood predicted the future of the industry and, in something of a mission statement for the agency following the loss of ASB, said it was all about bringing the creative ideas of the advertising world closer to the utility now offered by digital technology. Well, that’s what TBWA\Tequila has done with a cool new interactive video catalogue for adidas’ Super Rugby merchandise.