The gamification of marketing and branding is here to stay. According to M2 Research, corporations spent USD$100 million on gamification in 2010, with that figure expected to rise to $2.8 billion by 2016. That’s a serious amount of cash—and a serious amount of fun and entertainment. So if you feel the time is ripe for you and your brand to jump in and explore this new marketing trend, Gamedojo (in partnership with Idealog and NZ Marketing) is putting on The Gamification Lab, which is to be held on two consecutive half-days, 26 June and 3 July.
Browsing: Stephen Knightly
Gamification, the use of game concepts to engage users, may be the new buzzword in digital marketing, but if you’re hoping to ride the merry wave to the top, marketers need to do their homework first.
Recent research shows that gaming now takes up more of people’s time online than email, video and auctions combined. It’s certainly a fast growing and deeply engaging market, but it’s still often misunderstood. And Pursuit PR is aiming to change that and help organisations apply gaming’s engaging and persuasive powers to marketing, training and social change with InGame, which director Stephen Knightly is touting as New Zealand’s first video games consultancy.