Google recently changed its search algorithm to punish websites that aren’t mobile-friendly. And with watches, car interfaces and who knows what else becoming internet-enabled, designing and building websites for a future where device size is unknown is paramount, say Sam Judson and Richard Allardice.
A great digital user experience has an absolute correlation to a great brand experience, says Springload’s Adam Cansino.
In a world where ad blockers—and ad fatigue—are on the rise, embracing digital design thinking can create benefits for brands and consumers, say Josh Barr and Ben Glazewski.
Design, said Apple founder Steve Jobs, is not just what it looks like and feels like. Design is how it works. Or, put in a commercial context, whether it helps a company make money. And the Best Design Awards’ ‘Best effect’ category, whose finalists were announced this week, celebrates design that has produced a measurable effect on the success of an organisation or product, whether it be productivity, staff engagement, sales growth, bottom line or customer experience.