Browsing: Sandra Geange

The bread of life: Tip Top and DDB spread the good word on new charity programme

Tip Top bread, a George Weston Foods brand, gained a few fans when chief executive Greg Coffey announced the establishment of its Nourish Our Kids programme on Campbell Live in February. The new initiative is a long-term commitment to work with Kidscan and help alleviate child hunger—and it fitted in nicely with Campbell Live’s quest to bring attention to and create solutions for child poverty. And now it’s promoting the programme with a simple but effective TV ad showing two very different worlds colliding.