The first phase of the Rugby World Cup (RWC) 2011’s big international marketing effort will be launched in Auckland today and everyone involved is remaining extremely, disappointingly but impressively tight-lipped about the whole thing.
It’s still 18 months until the Rugby World Cup kicks off, but a massive behemoth of a billboard has already been erected on the corner of Albert Street and Custom Street East in Auckland to mark the auspicious occasion and Heineken New Zealand thinks the rather lovey dovey text (“Turning great rivalries into even greater friendships, since 1873. It’s almost time”) hints at the experience tournament attendees can expect from the beer brand in 2011.
Social media is proving its worth for the organisers of the 2011 Rugby World Cup: with more than 250,000 fans, the RWC 2011 Facebook page is now the biggest in New Zealand.
StopPress believes the free-to-air RWC broadcasting orgy between Maori Television Service, TVNZ and TV3 is likely to be investigated by the Commerce Commission on the grounds of anti-competitive behaviour.