articles tagged 'Rugby World Cup 2015'

Fairfax and Sky Sport partner to offer Stuff readers a taste of Fan Pass

  • Marketing
  • September 25, 2015
  • Holly Bagge
Fairfax and Sky Sport partner to offer Stuff readers a taste of Fan Pass

Fairfax has teamed up with Sky Sport, linking its Fan Pass offering to the Stuff news site allowing rugby fans to live stream the World Cup games for a fee. Fairfax’s national sports editor Aaron Lawton shares his insights on the partnership.

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The luck of the drawers: the ACC hunts for its latest member with the help of Jockey

  • Marketing
  • September 15, 2015
  • StopPress Team
The luck of the drawers: the ACC hunts for its latest member with the help of Jockey

The Alternative Commentary Collective aka the ACC who made a name for themselves after commentating on the ICC Cricket World Cup earlier this year have struck back, this time to report on the Rugby World Cup 2015 and have teamed up with Jockey as part of its ‘Lucky Jockeys’ campaign to find an eighth member of the collective to join the current crew in London.

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More brands join the rolling marketing maul as RWC 2015 draws closer

  • Advertising
  • August 18, 2015
  • StopPress Team
More brands join the rolling marketing maul as RWC 2015 draws closer

Often hardcore sports fans act if they are part of the team they are supporting. This definitely seems to be the case of football fans. When discussing how the team performed the word “we” is thrown around a lot. “We really stuck it to them this time”, “We sure came out on top in that last game”, “We caned those guys”. You get the picture. Rexona’s new ad attempts to channel this collective consciousness showing that while game day preparation for an All Black will differ significantly to that of a fan, many of their movements are similar, illustrating how 'we' (fans and players) move together. PLUS following on from our last round up, here’s the 411 on what a few other brands are up to around RWC 2015 including: Airbnb, Jockey, Vogel's, Land Rover and Steinlager.

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Brands latch on to the oval ball as the Rugby World Cup 2015 approaches

  • July 14, 2015
  • Holly Bagge
Brands latch on to the oval ball as the Rugby World Cup 2015 approaches

We’re sure many New Zealanders are in disbelief as to how nearly four years have passed since the last Rugby World Cup. Four years since we yelled out to strangers in the street whooping with collective joy after the All Blacks secured the Cup after a nail-biting game with the French and four years since the victory sparked a baby boom across the nation. But this year’s World Cup, which kicks off in September has no doubt been creeping its way into the public consciousness for sometime now, probably due to a few big brands which hope to profit from all the attention, here’s what a few of them are up to.

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Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

  • July 13, 2015
  • StopPress Team
Hear me roar: Adidas unleashes the All Blacks' inner-animal--UPDATED

Adidas has released a new TVC by Augusto promoting its new campaign ‘Force of Black’ featuring some fierce footage of our boys in black.

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