Hard-nosed sales messages are a hallmark of retail advertising. But the best brands try to tell a story as well and Rebel Sport has invested significantly in its brand advertising over the past few years. Judging by its impressive results, that strategy is working well and the combo approach has continued with the launch of its new brand platform, which aims to show that no-one gets sport like Rebel Sport by revealing intriguing facts about individual sports.
Browsing: Rod Duke
The Briscoes lady—AKA Tammy Wells—has been invading New Zealand’s living rooms and mailboxes for almost a quarter of a century and, after thousands of ads about massive savings and red hot sales, the ‘You’ll never by better’ slogan has been well and truly etched into the nation’s consciousness. And this week the Kiwi retailer marked a significant milestone as it celebrated 150 years of business. PLUS: some classic old ads.