Uber has delivered kittens and ice-creams as part of its promotional activities in the past. And now, as part of a campaign via Whybin\TBWA to launch the new PlayStation 4 game The Order: 1886, it’s embraced horse-power.
Pizza boxes, bad clothes, poster-laden walls, staying up way too late mashing buttons and trying to clock games … Ahh, the memories. All of this—and much more—has been chronicled by Sony and Drum in an effort to chart the history of the PlayStation ahead of the launch of PlayStation 4 later this year.
It’s been a while between drinks for Sony PlayStation, with the PlayStation 3 launched in 2006. But given the first three generations of the machine sold more than 300 million units, there was plenty of interest in the announcement about no. 4, which some have said is a ‘tablet-inspired console’ that hopes to face up to the host of new screens it’s now competing against. And the hype film showing how to ‘push the boundaries of play’ was no.1 on AdAge’s viral video chart, clocking up more than 18 million views.
It’s been a relatively stressful time for TBWA\ of late: around the same time the ASB account left the building, Sony Computer Entertainment New Zealand (PlayStation) was also undertaking a thorough competitive review of its PR account. And it would’ve been a pretty bad look to lose that business too, but in news that’s sure to bring comfort to the Mayoral Drive offices, ELEVEN\PR, part of the TBWA\ Group, retained the account.