The magazine industry, like all other ‘traditional’ media, is adapting to a very different environment. And so are the magazine industry’s awards, with The Magazine Publishers Association adding new categories, simplifying entry, changing the judging process and renaming it the Magazine Media Awards for 2015.
Browsing: Pip Elliot
The Great Bank Wars of 2012 made for enthralling marketing viewing and, after the National Bank shuffled off, its competitors smelled blood. Now Roy Morgan has provided some figures on just how many Kiwis shifted banks in the past year and where National Bank customers went.
As more technologies emerge and are adopted with ever increasing rapidity by ‘connected consumers’, Roy Morgan has connected all the dots with The Digital Universe. Pip Elliott shares nine key trends from the study to show how the exponentially expanding range of touchpoints is affecting New Zealanders’ media consumption, shopping habits, socialisation and expectations.