Browsing: pharmaceuticals

Doing drugs: social media skates on thin regulatory ice

In this edition of Michael Carney’s Marketing Week: How marketers in restricted categories can use social media and still meet their regulatory obligations The Consumer Guarantees Act gets a spruce up as it gets with the digital auction programme Google TV: another paradigm shift? The fibre optic cult: does the investment actually pay dividends? Digital goes legit at the Brainy Breakfast

Pictures: now telling close to 2000 words

After analysing the visual searches and choices of more than 1.5 million creative professionals around the world and reviewing thousands of tearsheets, commercials and other websites to discover trends, the global creative research team at Getty Images has produced some rather revealing white papers that show how the kinds of imagery used in marketing material in the technology and telecommunications, pharmaceutical and financial sectors has evolved in recent years.