As we wrote last week, publishers—and other media owners—are being forced to come up with creative solutions to get brands to sign on the dotted line. This means advertorial and brand-funded content is becoming an increasingly important element of the magazine sector’s revenue and the half magazine, half cookbook called Everyday Dish that’s just been released by Tangible in association with LG is a very good example of that evolution.
Browsing: Peter Browne
More than a few eyebrows were raised when Netlink shacked up with Fairfax and Courier Post recently and became the dominant player in the distribution market. That departure left a big hole in Gordon & Gotch’s books, but it’s found a replacement fairly quickly after signing up APN’s NZ Magazines, which will move distribution of its consumer titles from Netlink from 1 July following an agreement with PMP NZ Limited.