Live streaming app Periscope is relatively new on the scene, but already some big brands are finding creative ways to use the platform to market themselves. After finding some good examples of brands using it abroad we’ve had a hunt around for some New Zealand examples, and the feedback so far is promising. We also take a look at some of the dangers of live streaming and how the content is monitored.
Image and video-sharing mobile app Snapchat has put the spotlight on New Zealand for its “Life” initiative which features everyday clips from famous cities around the world and has thus far included the likes of New York, London, Dubai, Cape Town, Dublin, and Liverpool and as of Tuesday, Auckland. However, many Aucklanders aren’t too happy with how they have been represented and social media agency for businesses, Socialites, is having a crack at its own compilation.
Periscope is an app focused on mobile live streaming. And it’s been getting a lot of attention in certain tech media circles for the last little while. So will anyone use it? What about copyright issues? And what’s on offer for advertisers?