Browsing: panel

Pants-dropping requested as All of Government advertising services longlist released

In an effort to create more efficiencies across departments—and, of course, reduce the $60 million spent on the purchase of advertising and media services in New Zealand in 2011—the Government has been on a mission to assemble a panel of trusted advertising soldiers to join its army. And, after a bit of a delay, it’s chosen its longlist and asked successful parties for their “best and final offer”.