Back in the early days of the internet, pop-up ads started, well, popping up. Originally, they were seen as a way for advertisers to fight against the early stages of banner blindness and get in front of users without being directly attached to the content of a website. But readers found them intrusive and annoying and, eventually, technology was developed to block them. And it’s happening again as Ad Blocking software grows in popularity. So are the supposed evils of online advertising worthy of drastic action? Or is it another unfair stake in the heart of publishers already dealing with a digitally-inspired existential crisis?
Pop-ups, personalisation and privacy: is ad blocking software a blessing or a curse?