At the end of last year, Spotify crunched the numbers and surfed its playlists to give thanks to its users for a 'weird' 2016. Now, Spotify's brought its highly successful 'Platform for Discovery' campaign to New Zealand shores to highlight some the most bizarre habits of Kiwi listeners.
Marketing, advertising & media intelligence
It was over five years ago QMS NZ launched the first local outdoor measurement tool and now, it's delivering its smartest insights yet, with the addition of mobile data to its Datalab products.
For most of us city dwelling folk, Phantom Billstickers’ much-lauded Poetry Project—the poster company’s ongoing mission to have verbal inspiration dotted around unassuming urban settings—has become a familiar and welcome sight. Now, with the Phantom Art Project, the company’s looking to extend the initiative's ethos to showcase the best of local visual talent.
The outdoor industry has been busy over the last 12 months, flicking the switches on digital sites across New Zealand's major metropolitan regions. And this trend seems set to continue in 2017, with QMS announcing a partnership with Auckland Transport that will see 39 animated digital sites launched at major commuter hubs.
Marketers across the industry are demanding better quality data in order to measure the campaigns they're running across channels. In the outdoor industry, however, high quality audience stats are hard to come by. And this is a problem that out-of-home media owners across the industry are trying to solve. We look at some of the recent innovations to hit the market.
Standard Media Index (SMI) has released a snapshot of advertising spend across the different media platforms for the past two years to reveal digital's rapid growth has yet to overtake TV's share of the dollar.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
If you're looking for a tangible metaphor of the fragmentation in media, look no further than the 2 Cheap Cars billboard currently on show in Auckland. The company's single billboard has been split into three disparate sections, creating a completely disjointed message.
Australian digital outdoor business Val Morgan Outdoor crossed the ditch today, launching in New Zealand as VMO and bringing a new work place advertising product with it.
In both the real world and online world, advertising is rife. Billboards block the view of public spaces while pre-roll ads stand between audiences and their videos. But is there a way to stop it? A public access project, the law and even an app suggest there is.
MediaWorks has teamed up with Adshel to make sure the Newshub brand can be seen anywhere and everywhere, keeping commuters updated with the latest news headlines from Adshel's digital network.
Westpac has taken a cheeky approach to its promotional push with a poster encouraging potential customers to go in and chat to one of its consultants. Rather than taking the usual approach of promising expert advice, the bank is tapping into the shame people often feel about their finances.
Investment company Infratil Limited has sold its 100 percent stake in iSite Media to QMS for $49 million. StopPress chats to the chief executives at iSite and QMS about what this means for their respective businesses.
Outdoor/indoor flow: billboard battles lead to social chatter after NZ Rugby and Sugar & Partners stoke regional coals
For the latest season of MKR NZ, TVNZ played the regional card pretty hard in an effort to drum up some parochial support for the contenders. And it seems to be a successful strategy, because Sugar & Partners, Carat and NZ Rugby are claiming victory after its outdoor and social media campaign got the punters talking about the ITM Cup.
To draw attention to the tech underpinning the headlights of its new A4 model, Audi has launched an innovative piece of outdoor advertising that picks up on pedestrians and illuminates them while they are crossing the road. In addition to illustrating the mobility of the lights in the system, the activation also serves to make those crossing the road more visible when the streets are dark.
We want you to participate in a short survey that will capture your opinions about several out-of-home media companies. This survey will take about 15 minutes to complete. And by completing it before October 16, you will be entered into the draw to win one of five vouchers worth $200.