The One Percent Collective, which aims to create "a seismic shift in charitable giving in Aotearoa", has already chalked up a few celebrity endorsements, with Dai Henwood, Conrad Smith, Kimbra and many others contributing to its first magazine, The Generosity Journal. And now 'local craplebrity' Guy Williams is helping out by imploring punters to do something good for a change and apply for the newly created chief digital storyteller role. PLUS: six more charities set to be added to the flock.
Marketing, advertising & media intelligence
As part of our series with the One Percent Collective that's dedicated to celebrating good work and inspiring a bit more generosity, Ant Salmon, managing director of Big Communications, doffs his cap to Andy McDowell and all the others who have done their own thing.
As part of our series dedicated to celebrating good work and inspiring a bit more generosity—with the help of the One Percent Collective—Aisha Daji Punga, Frucor's commercial development director and the recent winner of the marketer of the year title at the TVNZ-NZ Marketing Awards, looks at a few brands and agencies doing good, including Tip Top.
As part of our series dedicated to celebrating good work and inspiring a bit more generosity, Mark Easterbrook, executive creative director at Goodfolk, plumps for Vodafone's Mother's Day tear-jerker at a Warriors game.
First up in our new section, Ben Rose, head of brand at Sovereign, professes his admiration for Z Energy.
The discussion underneath the stories on StopPress can be extremely entertaining and quite revealing, but things often veer towards the negative. So we're trying to balance the ledger a bit and, in conjunction with The One Percent Collective, we're launching a new section for agencies, clients and anyone else in the wider marcomms industry to claim the moral high ground and celebrate the good work of their competitors.
Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders
One Percent Collective spreads its philanthropic gospel with mad Albiston ad, steers kids away from dreams of superherodom—UPDATED
The One Percent Collective is on a mission to inspire more generosity and convince Kiwis to give away a small chunk of their total income. And to raise awareness of its mission, it's called on the generosity of many others to create an ad that co-founder Pat Shepherd believes is "a bit different to your average charity campaign".
Fines, frames and philanthropy strike gold this week.