After the earthquake New Zealanders everywhere quickly reached into their pockets, but many wished they could do something more practical to help. Well, small Tauranga-based advertising agency Flame had a stroke of inspiration after realising it had valuable assets lying around in the form of old billboards skins that would otherwise go unused, so a few quick calls to clients and billboard operators like iSite and Oggi and Flame’s Zak Lassey says it managed to round up a few hundred skins that were easily utilised as tarps for roofing, long drop covers, tents, or wherever else they were needed in Christchurch. And, as they’re still needed, he thinks other, larger agencies, clients and media owners should follow its lead.
As those who use business quips occasionally say, the topline’s for vanity and the bottom line’s for sanity. And if that’s the case then big Aussie publisher APN is relatively sane at the moment, with the New Zealand business reporting growth in earnings before interest and tax of 10 percent in the year to December 31. And, in what has been classified as a “reasonable investment” for APN Outdoor, it has added OGGI’s billboard assets to its already sizable stable.
Adshel recently moved back to Parnell after spending a few years in a city office. But that’s not all that’s new: as of next week it will also have a new sales manager, with ex-MediaWorks, New Zealand Rugby Union and Oggi man Nick Vile proving to be the standout candidate in the search to find a replacement for Pauline Hanton, who recently announced the arrival of her new shopper marketing offering Hypermedia.
Hell Pizza love a bit of advertising-related controversy. And it created some more after releasing a couple of mobile billboards headlined ‘greed’ that featured head and shoulders photos of the founders of Hanover Finance, Mark Hotchin and Eric Watson.