Since its debut during the 1972 Olympics, the Nike Cortez has come a long way from gracing the feet of long distance runners to the outfits of high fashion models like Bella Hadid. Now, to celebrate the shoe’s 45th anniversary, Nike NZ is dabbling in the business of zines with the launch of The Rise, a photographic exploration into self-expression and female empowerment.
Digital shop R/GA won the grand prix in the Cyber Lions for Nike+ FuelBand along with Volontaire Stockholm for Curators of Sweden. And Colenso BBDO took silver for Mountain Dew Skate Pinball in food and drinks.
The last time Nike and Wieden + Kennedy got together for a massive advertising push was for the Football World Cup and most would agree the end result, ‘Write the Future’, was one of the best sporting commercials of all time. But it’s taken things up a notch for the launch of the 2012 European Championship with the brilliant and multi-layered My Time is Now.
Despite continuing media fragmentation and the rise of digital, TV remains the undoubted glamourpuss of advertising. And the boffins on the Film jury at Cannes, an awards ceremony widely regarded as the gold standard for the creative industries, chose what they deemed to be the best TV ads in the world recently. So here they are, in all their glory.
Mrs Mac, like you’ve never seen her before.
The big new Nike commercial from Wieden + Kennedy that finds out what it’s like to be loved/hated b-ball behemoth LeBron James (and it’s almost like a wordier, more earnest version of the ‘Write the …
This new TVC by Wieden + Kennedy Amsterdam for Nike’s ‘Write the Future’ campaign has only been around for a week or so, but it’s already closing in on nine million views on YouTube. And there’s a reason for that. And that reason is pure, unbridled awesomeness.
Call it bad taste, call it bold, call it clever marketing. We’d even call it a little creepy. Nike premiered their latest ad yesterday, on the eve of Tiger’s return to golf after a five month break because of, well, you know what.