Browsing: Nicky Chilton

Electricity Authority takes its own advice and switches to Y&R

Last week, the Labour Party said the $15 million campaign that aimed to prompt consumers to check out different electricity suppliers and decrease their bills was a failure after a Ministry of Business, Innovation and Employment report found it had not led to lower retail prices overall and didn’t increase competition. The Electricity Authority’s agency FCB won plenty of awards for the campaign, with 350,000 people visiting the sites and 70,000 people saving $16 million as a result of switching. But that relationship is now over, with Y&R thought to have won the business after FCB declined to pitch.