Back in 2009, ACP, now Bauer, took the opportunity to rub Fairfax’s nose in the sand when NZ Life & Leisure featured an image on its cover that Kia Ora had used on one of its earlier editions. And late last year, Woman’s Day and New Idea both featured the same image of Pippa Middleton (although very different words were used alongside). And Mindfood has pointed out that Next magazine can add its name to that list after it used a cover image of Angelina Jolie for a recent issue that had been used back in 2011.
One particular magazine cover has been generating plenty of discussion and plenty of entertaining responses (Homer Kimpson takes the win) in recent days. Not surprisingly, Kim Kardashian’s effort for Paper caught the eye of Coverjunkie, a website that celebrates “creative covers and their ace designers”. And a few local efforts from Next, Metro, North & South and Threaded, have also been featured recently.
Next’s annual Woman of the Year awards took place last night, with Sita Selupe, founder and principal of Rise Up Academy and chief executive of Rise Up Trust, taking the supreme and education awards, Lisa Carrington taking the sport category, Miranda Harcourt taking the culture gong, My Food Bag co-founder Cecilia Robinson taking the business category and psychologist Sally Merry earning the health and science winner. So sit back, grab a saveloy from the Friday snack table and check out some glamour shots from the night.
Sky’s fairly firm grip on sports broadcasting in New Zealand is one of the major reasons for its continuing success. And a new initiative called Sky Next is aiming to give some of that success back to help 18 of the country’s emerging athletes get to the top. Plus: DDB and The Sweet Shop offer a glimpse at the life of an athlete.
When Time magazine chose ‘you’ as its person of the year in 2006, it featured a little mirror on the cover. And in latest edition of Next magazine—’The You Issue – What Every Woman Needs to Know’—Bauer Media has gone for the reflective approach as well.
Since 2009 three dresses made from Kleenex Cottonelle toilet paper have been chosen by judges to walk the runways at New Zealand Fashion Week. And three more designs have made the finals in this year’s competition, although this time the stage isn’t a fashion catwalk, it’s a documentary-style series of television commercials and the pages of Next magazine.
Next magazine has recently embarked on a mission to reinvigorate itself after a period of significant circulation decline, and as well as a thorough redesign, a new masthead to give it a more sophisticated feel and a new size, it’s also targeting a younger audience, taking a few more risks and flouting a few well-established commercial publishing rules. And its just launched June issue is maintaining that trend by breaking with more than two decades of tradition and featuring a man—MasterChef judge Josh Emett—on the cover.
The latest magazine circulation and readership figures came out last week, replete with a few significant changes to the research methodology and mostly downward-trending numbers. But, as ex Saatchi & Saatchi big wig and current Assignment Group don Peter Cullinane discussed at the Nielsen Innovation Seminar this week, magazines still have a very good story to tell because they have higher levels of engagement than other mediums, something a few publishers are trying to tap into with recent changes to their products.
All the snippets, bites and nuggets needed to ensure your dog maintains a shiny, healthy coat.