There are a few brands that are excellent at taking the piss. Newcastle Brown Ale is most definitely one of them. In their latest campaign for the US market, the beer brand is asking fans to send in their mediocre photos because they blew their marketing budget on “paying celebrities to pretend to drink our beer”.
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July 4 is a day where Americans wave flags, set off fireworks and marvel at their immense power. Plenty of brands jump on that bandwagon and tap into this intense patriotism, but renowned cheeky bastards and advocates of ‘No Bollocks’ Newcastle Brown Ale have decided to go the other way and, with the help of Stephen Merchant, Elizabeth Hurley and Zachary Quinto, show everyone how much better America would be if the Brits had won.
Advertisers releasing teaser spots for their Super Bowl ads could be seen by some as prime evidence that The Rapture will soon be upon us and it’s likely the Four Horsemen of the Apocalypse will be coming for those in this industry first. Thankfully, Newcastle Brown Ale is here to be the voice of reason—and, in its quintessential ‘No Bollocks’ style, skewer the marketing tactics of other brands—by creating a hypothetical ad for the S**** B***.