Browsing: New Zealand advertising

Yahoo launches on-demand TV offering, aims to cash in on video ad inventory

It’s no secret that the consumption of online video content has ballooned over the last year. Facebook, YouTube, Lightbox, Neon, Quickflix, 3Now, TVNZ OnDemand and Netflix (the list goes on) are all driving this consumption by providing Kiwis with instant access to more content than Kiwis will ever be able to consume in their average 81.16 years on the planet. And now, Yahoo is also entering this already cluttered space by launching Yahoo TV, a new hub dedicated to on-demand content.