Browsing: Music

Musical monetisation: how adland secures rights to wallet-opening tunes

Music plays an important role in advertising. Songs can be inspiring, mood lifting, and according to the ‘Mozart effect’ may also improve memory. Everyone remembers ‘that song from that ad’, and in some cases more than they remember the actual ad. We caught up with Franklin Rd director Jonathan Hughes about the process of securing music rights, which allows brands to pump out catchy tunes that arrest the attention of their audience.

What is the value of music?

New Zealand musician Danny McCrum has lived a life immersed in music. It’s changed greatly since he first started, shaped by technology and an evolved (but not necessarily better) view on the art from society. He explores the value of music in a market where it’s infinitely available.