MSN NZ has launched its new corporate umbrella brand Mi9, a joint venture between Microsoft and Nine Entertainment company, in New Zealand. And, at the same time, it has also officially launched the Microsoft Media Network (MMN), which general manager Liz Fraser claims is already the country’s largest advertising network offering behavioural targeting.
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Following the events of the past few years, most media have been busy licking their wounds—and, in many cases, focusing on survival rather than growth. But, after consistently good revenue results and signs that there is more growth to come, the Kiwi digital sector has developed quite the swagger. Liz Fraser, the chair of the Interactive Advertising Bureau of New Zealand and head of MSN NZ, opines.
Following on from requests from local advertisers and in an effort to replicate the success of parent ninemsn’s opt-in email initiatives, MSN New Zealand has released a new service called Hotmail Featured Offers that allows advertisers to promote their wares to local Windows Live Hotmail users.