articles tagged 'Mike Watson'

Sky enlists Kiwi artists to celebrate the appealing polarity of TV for its 25th, butters up customers with big prizes

  • Advertising
  • July 17, 2015
  • StopPress Team
Sky enlists Kiwi artists to celebrate the appealing polarity of TV for its 25th, butters up customers with big prizes

While Sky was officially founded 28 years ago in 1987, it was first beamed into New Zealand households 25 years ago. And to celebrate the silver anniversary it's got a bunch of artists to capture the essence of why we watch TV. And it's also repaying the loyalty of subscribers by offering them an opportunity to win one of 25 fan experiences in New Zealand and around the world.

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Sky TV subs off Sky Sport - The Magazine—UPDATED

  • Media
  • June 5, 2015
  • Ben Fahy
Sky TV subs off Sky Sport - The Magazine—UPDATED

As Sky TV continues to embrace digital marketing, it has brought the curtain down on Sky Sport - The Magazine.

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Hi ho silver anniversary

  • PopPress
  • May 19, 2015
  • StopPress Team
Hi ho silver anniversary

While Sky was incorporated in 1987, its social channels were drawing attention to its 25th birthday yesterday. The remotes have changed a lot in that time, as has the broader media market, and while it still counts over half of the country's 1.6 million households as subscribers and raked in record profits last year, there's no doubt the competition has ramped up significantly in recent years. So, in honour of this milestone, here's a story we wrote last year about Sky's fruitful relationship with its long-serving agency DDB.

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Story IQ
Story IQ
Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...
Up-and-Comers
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We give the mic to the industry's future leaders to hear their thoughts on media, ...
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Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
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Follow the money. It’s an axiom that journalists have believed in for years and a ...
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StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
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Media consumption is changing. But by how much?
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The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
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All our stories on the nation's two failed mergers in one place
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When it comes to creating branded content, there are few better in the Kiwi market ...
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Over the course of this series of articles, we look at how always-nimble indy agencies ...
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Marketing automation is tipped to eventually become the only way advertising is traded in the ...
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It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
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Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
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As part of a content partnership with MediaWorks, we've asked a few of the company's ...
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We sit down for a chat with industry leaders to find out what they're up ...

Sky and DDB celebrate 20 years of ad marriage

  • Advertising
  • April 17, 2014
  • Ben Fahy
Sky and DDB celebrate 20 years of ad marriage

In an industry renowned for its chopping and changing, there aren't too many agency/client relationships that can claim to have lasted 20 years. But Sky and DDB have found their happy place and they're breaking out the china to celebrate one of the country's longest-running—and most successful—unions.

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Why so serious? Sky and DDB ramp up the drama with cinematic, poetic brand ad

  • Advertising
  • October 2, 2013
  • Ben Fahy
Why so serious? Sky and DDB ramp up the drama with cinematic, poetic brand ad

Over the past few years, Sky has favoured the humorous approach in its 'My Happy Place' advertising. Its new 'Come with us' brand was rolled out around the start of August and, while a series of relevant movie quotes dotted around HQ certainly gave the brand a sense of whimsy, its big, cinematic and poetic TVC by DDB and Ruskin is a much more serious, intriguing and emotive affair that's designed to showcase the range of quality content subscribers can access.

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voices

Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Meet the locals: Sky starts blowing its Kiwi trumpet with new sports campaign

  • Advertising
  • March 28, 2012
  • StopPress Team
Meet the locals: Sky starts blowing its Kiwi trumpet with new sports campaign

While the vast majority of Sky TV's content comes from overseas, a lot of the content on its sport channels is produced "in New Zealand, for New Zealand". And, in an effort to localise the brand a bit more and reflect the pride felt by the crews that make it, DDB and Flying Fish have created a series of sports-related vignettes to run at the end of the local productions. 

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The Year in Review: Toby Talbot

  • Advertising
  • December 14, 2011
  • StopPress Team
The Year in Review: Toby Talbot

He's about to head back to the homeland for a plum posting with RKCR/Y&R in London after five successful years as DDB's executive creative director. So, since he's breaking up with us, we figured the least Toby Talbot could do is fill in our end of year questionnaire. 

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