In September, around the time of its new season launch, TVNZ announced OnDemand Shorts, an extension to its on-demand offering dedicated entirely to short-form content. This platform has now officially launched, and TVNZ has been promoting it via a 30-second spot that explains the proposition to viewers and gives a series of teasers of the inaugural shows. From the outset, TVNZ outlined an important commercial component that would allow brands to collaborate in the production of content. And the state broadcaster has already attracted its first client in this space. The series three-part Better Together, currently available on Shorts, was developed by TVNZ Blacksand in conjunction with Microsoft Surface.
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In September, Microsoft Surface and FCB hooked up with street artist duo BMD to showcase the utility of the tablet in allowing artists to collaborate and bring ideas to life. Since StopPress ran a previous story on the campaign, the pair of artists have actively been engaging with fans via the Surface Facebook page and collecting ideas with the aim of bringing one to life on a wall in the viaduct at 100 Halsey Street. More than 500 ideas were shared with the artists over the course of the campaign, and the duo eventually settled on an entry from a Facebooker Rob Thorne.