Browsing: Michael Te Young

‘We have to make talent, not just source it’: FutureYou Academy’s Michael Te Young on solving the skills shortage

In the past five years, the changes to adland have been unprecedented, with the rise of programmatic advertising and digital ad spend. So much so, that the number of practitioners with the required digital skills has been unable to keep up and the resulting skills shortage has until now been filled by churn and those with the skills in demand jumping between companies.