A tale of two robots
Hunch managing partner Michael Goldthorpe enters the world of robots to see how fast they are evolving while people remain the same.
StopPress
Marketing, advertising & media intelligence
articles tagged 'Michael Goldthorpe'
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Magic doesn’t happen by magic
Hunch founder Michael Goldthorpe peers into the boiling cauldron to find out what goes into making creative magic.
Movings/Shakings: 20 October
Industry happenings at NZ Herald, IAB NZ, Cuisine magazine, TRA, Group M, Hunch and Hypermedia.
topics
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Up-and-Comers
We give the mic to the industry's future leaders to hear their thoughts on media, ...
Insight Creative
Insight Creative specialises in shaping business stories out the core insights that often lie under ...
The Stoppies 2018
In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...
Follow The Money
Follow the money. It’s an axiom that journalists have believed in for years and a ...
Regional Rundown
StopPress takes a trip down the country to see who the audiences and agencies are ...
Beyond the Page 2018
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Beneath the Surface
In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...
20/20 (tele)vision
Media consumption is changing. But by how much?
The Hot List
Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...
Cannes Lions 2017
All the winners, the shortlists and the drama from this year's edition of advertising biggest ...
Merger Mania
All our stories on the nation's two failed mergers in one place
Bauer Beyond the Page
When it comes to creating branded content, there are few better in the Kiwi market ...
The Indies
Over the course of this series of articles, we look at how always-nimble indy agencies ...
AdRoll on automation
Marketing automation is tipped to eventually become the only way advertising is traded in the ...
Game Changers
It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...
TVNZ-NZ Marketing Awards 2015
Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.
Future Tense
In a new series, StopPress talks to a range of newsmakers currently trying to shine ...
Beyond the Page
In conjunction with the MPA, the Beyond the Page series shows how some of the ...
Up Country
In conjunction with News Works, the Up Country series talks with some of New Zealand's ...
Sounding off
As part of a content partnership with MediaWorks, we've asked a few of the company's ...
StopPress Podcasts
We sit down for a chat with industry leaders to find out what they're up ...
How you create an agency, by David Walden
Having worked at TBWA\ from 2005 to 2010 alongside David Walden, Michael Goldthorpe was asked to share a few words about his mentor and friend at last night's Effie Awards, which fell on the same day as Devo's unsurprisingly well-attended and colourful funeral. And he decided to let Devo's words, which serve as the introduction to a book that will be available to buy soon, do most of the talking.
Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM
Michael Goldthorpe discusses the evolution/his changing understanding of direct marketing, otherwise known as DM, from when he was a youngster when those two capitalised letters meant one thing: Danger Mouse. And now, as an adult where technology has changed the game completely, where direct marketing is no longer just a targeted letter sent to your mailbox and finally, he discusses whether the fundamentals have really changed all that much.
voices
God, science and advertising: Michael Goldthorpe on the value of good storytelling
As the nation readies itself for a long weekend of hot cross buns and relaxation, Michael Goldthorpe takes inspiration from Easter and points out that facts are largely irrelevant when someone tells a good story.
Podcasts
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'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation
Michael Goldthorpe was inspired by Steve Bayliss last week when he said if it ain’t good, it won’t work, if it isn’t achieving a sales metric, it doesn’t belong in marketing, and if people don’t talk about it, it’s dead. And if you want to know how to do it, there's an acronym for that.
Look up and look out: remembering Robin Williams
Plenty has been written about the passing of Robin Williams in the past few days. And Michael Goldthorpe thinks it's of relevant interest that one of his last pieces of work was a show about advertising, an industry that, like Hollywood, is pretty good at monetising mania.
Got a marketing challenge? Ask a six year old
The insight that kids are clever is nothing new, but Michael Goldthorpe's experience at his son's 'take Dad to work day' showed just how fearlessly they come up with new ideas. If you're looking for genius, unlearn what you know.
Is agency performance a question of size? Or is it what you do with it that counts?
When it comes to agencies, is bigger usually better? Or can smaller shops be just as sharp? Michael Goldthorpe reckons the answer to both questions is yes.
Features
The Year in Review: Michael Goldthorpe
Michael Goldthorpe runs his own consultancy called Hunch and, inbetween doing actual work, he has written some wonderful things for StopPress over the past couple of years, the most wonderful being his extremely well-received piece on how "mad people are attracted to advertising, just as advertising is attracted to us". So here he is writing some more about the year that was.
On the importance of fun
The classic 'work first, play later' incentive strategy works. But in this industry, Michael Goldthorpe thinks fun works better.
The magic of collision
Michael Goldthorpe went along to TVNZ's new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.
Mad Men: the reality show
This week is Mental Health Awareness Week, and this year it's themed around the idea of 'Connecting'. It’s when some of the smartest people in our industry do amazing work to help us better understand mental illness. But when it comes to understanding, the real heavy lifting is usually achieved through conversation. So, as someone who’s lucky enough to be relatively successful in spite of mental illness, Michael Goldthorpe has decided to open up in an attempt to kick-start some chatter.
Slow burn: why patience is the fifth P in relationship marketing
If you get to know your customers, keep them engaged and talk to them occasionally without a hard sell, Michael Goldthorpe believes it will pay off in the long run.