Michael Goldthorpe

A tale of two robots

Voices
February 1, 2018
Michael Goldthorpe

Hunch managing partner Michael Goldthorpe enters the world of robots to see how fast they are evolving while people remain the same.

Magic doesn’t happen by magic

Voices
February 7, 2017
Michael Goldthorpe

Hunch founder Michael Goldthorpe peers into the boiling cauldron to find out what goes into making creative magic.

Movings/Shakings: 20 October

Movings/Shakings, brought to you by Marsden Inch
October 20, 2015

Industry happenings at NZ Herald, IAB NZ, Cuisine magazine, TRA, Group M, Hunch and Hypermedia.

topics

The Faces of Our Industry

Story IQ

Story IQ is a brand story consultancy. We help brands uncover the hidden, untold stories ...

TVNZ-NZ Marketing Awards 2019

The Hot List 2019

Radio Week 2019

Up-and-Comers

We give the mic to the industry's future leaders to hear their thoughts on media, ...

The Power of Print

Insight Creative

Insight Creative specialises in shaping business stories out the core insights that often lie under ...

More than one Model in the Sea

Production Month made possible by Peach

Anthem does SXSW

The Stoppies 2018

In February (Valentine's Day to be exact), StopPress gathered the industry for an evening of ...

Follow The Money

Follow the money. It’s an axiom that journalists have believed in for years and a ...

Programmatic Guide

Regional Rundown

StopPress takes a trip down the country to see who the audiences and agencies are ...

TVNZ-NZ Marketing Awards 2018

The Hot List 2018

What Makes us Click

StopPress + KBR Digital

Beyond the Page 2018

In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Cannes 2018

Beneath the Surface

In this series, brought to you by Microsoft, we talk to a conceptual photographer, illustrator ...

The Stoppies 2017

MPA Magazine 360

20/20 (tele)vision

Media consumption is changing. But by how much?

The Hot List

Our rundown of the hottest shows, brands and creators in New Zealand media. 1. magazine ...

Cannes Lions 2017

All the winners, the shortlists and the drama from this year's edition of advertising biggest ...

Merger Mania

All our stories on the nation's two failed mergers in one place

Bauer Beyond the Page

When it comes to creating branded content, there are few better in the Kiwi market ...

StopPress@SXSW

The Indies

Over the course of this series of articles, we look at how always-nimble indy agencies ...

AdRoll on automation

Marketing automation is tipped to eventually become the only way advertising is traded in the ...

TVNZ-NZ Marketing Awards 2016

TVNZ New Season Launch 2017

Inside KPEX

Game Changers

It’s all about PEOPLE. Join us as we discuss global insights, ideas and innovations from ...

TVNZ-NZ Marketing Awards 2015

Celebrating all the winners of the 2015 TVNZ-NZ Marketing Awards.

Future Tense

In a new series, StopPress talks to a range of newsmakers currently trying to shine ...

Beyond the Page

In conjunction with the MPA, the Beyond the Page series shows how some of the ...

Up Country

In conjunction with News Works, the Up Country series talks with some of New Zealand's ...

Sounding off

As part of a content partnership with MediaWorks, we've asked a few of the company's ...

Fully Automated: a StopPress series brought to you by Marketo

StopPress Podcasts

We sit down for a chat with industry leaders to find out what they're up ...

TVNZ-NZ Marketing Awards 2017

GrownUps

What Keeps You Up At Night

Radio Week

Genius From Elsewhere

How you create an agency, by David Walden

Opinion
October 9, 2015
Michael Goldthorpe

Having worked at TBWA\ from 2005 to 2010 alongside David Walden, Michael Goldthorpe was asked to share a few words about his mentor and friend at last night's Effie Awards, which fell on the same day as Devo's unsurprisingly well-attended and colourful funeral. And he decided to let Devo's words, which serve as the introduction to a book that will be available to buy soon, do most of the talking.

Mouse-to-mouse to smartphone: Michael Goldthorpe on the evolution of DM

Marketing
August 10, 2015
Michael Goldthorpe

Michael Goldthorpe discusses the evolution/his changing understanding of direct marketing, otherwise known as DM, from when he was a youngster when those two capitalised letters meant one thing: Danger Mouse. And now, as an adult where technology has changed the game completely, where direct marketing is no longer just a targeted letter sent to your mailbox and finally, he discusses whether the fundamentals have really changed all that much.

voices

The news of their death has been greatly exaggerated

What you need to know about the arrival of 5G

Why employers should apply mindfulness principles to fight our work stress crisis

Here’s why you should be paying attention to TikTok

Language matters

Diversity starts before the job interview and we’re not doing enough

A media agency take on the media

Gray Matters: demand for digital, voice, ‘femvertising’ and top TVCs

Gray Matters: worry, demand for digital, customer journey and celebrity endorsements

Wrestler's Ben Forman writes home about his experience at Forbes 30 Under 30 in Asia

Adopting an open framework to experience design

Gray Matters: stories, rewards, empathy

Gray Matters: OTT, the iGeneration, competitive complaints and brand safety

Has advertising found its manners?

How to win a direct lion

Gray Matters: the power of music in advertising

Winning the Rising Star Award was the culmination of four years of mistakes

Gray Matters: stereotypes, pitching and streaming ads

The four best business f***-ups I've made

Gray matters: research, Gen Z and location

A fight for democracy

Taming the HiPPO

Gray Matters: magazines, influencers, cookies and AI

When fraud gives you lemons

Gray Matters: masculinity, sex, politics and emotions

If we want to be creative, we need to get vulnerable

Do competitions really work on social?

A surprise election result hiding in plain sight

Boards want you! Why boards want marketers and how to get yourself on one

Gray Matters: up to date strategies, surveillance capitalism and bricks and the new life of retail

Why won’t last touch attribution die?

Gray Matters: differing points of view, surging prices, Sky and conscious consumers

'Success never happens in a vacuum': Learnings from graduates' first year of work

Gray Matters: putting up walls, analytics and performance, and how Kiwis and Aussies differ

The free-press must remain free... and that's why we should pay for it

The agency of the future: attracting and retaining talent

Gray Matters: on demand ads, ad saturation and a new New Zealand reality

Hello bath bombs, goodbye social media — Why I respect Lush's decision to leave social media

Reach or engagement – what’s more important?

Gray Matters: privacy, stereotypes and Sky

Why you should stop creating content and start creating experiences

Social media trends for 2019: Fake is out, real is in

SXSW Series: The final analysis: redeeming the digital revolution

Gray Matters: paying for eyes, diversity on boards, honest ads and Kiwi humour

All the news that’s fit to print

Christchurch mosque attacks: How to regulate social media

Grey Matters: boycotting digital behemoths and strength in diversity

SXSW 2019: E–M–P–A–T–H–Y Find out what it means to me

Why slow is the new fast for marketing

This is us: James Mok on New Zealand's darkest day

Gray Matters: Vodafone redundancies, tourism advertising, ad fraud and Tip Top's new flavour

SXSW 2019: seven non-obvious trends for 2020

SXSW 2019: First impressions from our man in Austin

Fiona King on gender balance and what it looks like

Gray Matters: TV advertising, safe ad placement, converting traffic and ageism

A nice boy from Upper Hutt goes to SXSW and learns to embrace serendipity

The next article will be great

Gray Matters: women in advertising, the return of creativity, advertising on YouTube and Capital Gains Tax

Designing with ambiguity: Ralph Johns on designing to change the world

Gray Matters: going carbon neutral, sports and sponsorships, paywalls and agency collaborations

Gray Matters: the best of OOH, retailers as advertisers, an unconscious bias, and customer labels

Happy Birthday Facebook! Looking back at three Facebook features that changed the way I think about marketing

Gray Matters: Social media, marketing tech, junk food ads, local design talent and offensive ads

Gray Matters: social influencers, travel incentives, Brexit and evaluations

Altered consciousness: How tech will seamlessly blend the physical and digital worlds in 2019

Gray Matters: Mergers galore or not, Gillette again, Hell Pizza, 2019 predictions, Magic Talk and words to live by

Steve Tindall: Is the Mediaworks/QMS merger a good thing?

The Best a Brand Can Get? Michael Goldthorpe discusses that Gillette campaign

Gray Matters: A time for giving, the grey dollar, reputation, digital advertising, young people and Facebook, and wasted ad spend

Creative Talk with Chris Hancock, Retail Dimension

Gray Matters: Operating an OOH business, the state of TV, mergers, #metoo and a breakfast beer

When not to target new New Zealanders

Gray Matters: life, diversity, leadership and sky

Gray Matters: Radio, boomers, trust and promos

Experience is everything

Gray matters: microbrands are social brands

Michael Goldthorpe: Are we losing the plot in the uncanny valley?

Redefining SEO: Search Experience Optimization

Paul Catmur: The Death of Stalin

On agencies, consultancies and bumblebees

Jack or Jacqueline: What do you know about your customers?

Programmatic Guide: Simon Birkenhead on the power of collaboration

Colleen Ryan: from wolf whistles to Ritson and Sharp

Changing faces of women in advertising

Connon Bray: "The debate was misdirected"

Colleen Ryan explores the balanced diet of marketing

The upside of alienation—Have your say

Greg Sampson takes a look at the tyranny of absolutes

Kiwi Cultural Code #6: Humour

Ben Goodale on the changing landscape of data privacy in NZ

What does it mean to be a New Zealander in 2020?

Five do’s and don’ts inspired by the Experiential Marketing Summit

The sweet spot between idiot and expert...

Kiwi Cultural Code #4: Social equivalence

Are we automating discrimination?

Kiwi Cultural Code #3: a holistic connection to nature

The 2018 Effie Awards Convenor David McIndoe's wise words

Kiwi Cultural Code #2: Individuality and self-determination

Caples 2018: Jeff Harris talks less DM and more digital, activation, experiential and social

Kiwi Cultural Code #1: earned success

Chaos, marketing and magic

What three years of running a data company has taught me

Leading with optimism: learnings from New York's most innovative companies

Don't be everywhere. Be somewhere.

Give the model some wit. Said no-one ever.

If reading this article makes you tired, you might have a problem

Cambridge Analytica and the good old art of storytelling

What's the big deal with the octopus?

Musings on the state of New Zealand media through an American lens

Brand with a porpoise: The importance of an authentic brand purpose

Never say 'Never' again

Why 2018 is the year of experiential marketing

People vs Facebook: the beginning of the end for big data?

SXSW 2018: Mark Pickering and Spencer Willis on what to start and what to stop

How to manage the Facebook reach collapse

Are you a digital litterbug?

Strong cultural currents pervade SXSW 2018: From tech gimmickry to social purpose

SXSW 2018: Matt West's top picks from a week of new ideas and creative technologies

SXSW 2018: Mark Pickering and Spencer Willis share their key outtakes

Live or die by the digital sword: Customer service in a digital world

Standby for the next wave of branded content

Brand crushes: lifelong or short term?

More than a number: gender parity and the media

Eliminating the gender communications gap with more female creatives

Cut life admin and your customers will love you

You are your own content

Longevity to replace millennials as the new marketing obsession for 2018

A tale of two robots

Content marketing is no panacea, but you might be

What Facebook's news feed change means for marketers

The great Facebook News Feed change: what you need to know

Damon Stapleton: money, creativity and fun

The importance of culture: why mergers don't always last

Lessons learnt in rebranding Santa (hypothetically)

Regan Hall: The march of the chatbots grows, but should marketers care?

Damon Stapleton: The murderer, the shoe brand and creativity

Steven Giannoulis: the most annoying things about pitching

Lessons from ‘The Most Interesting Man in the World’

September 21 2012: The day the social media dream died

Human-centric numbers: there's more to business than making money

Ideas aren't for everyone

Carrick Graham: political influence beyond the election

The fine art of influencing customer-centricity

Show me the money

What motivates an ad wanker to become political?

Customers like a little friction in their lives

Sam Aldred: a tale of two Sky TVs

What if the right answer is wrong?

Facebook Watch: the latest player to grapple for the content throne

A Rockit a day? Why it pays to brand fresh produce

A zoological tour of automation: beware the duck-billed platypus

Creating culture starts with listening

Memorable experiences need a bit of friction

Amazin’ reviews? Not really

Mark Blackham: what Sue Chetwin gets wrong about PR

Some moments matter more than others

They’re talking, we’re listening. what do New Zealanders talk about on social media?

Reflections on the future of print journalism

Getting personal with Wellington

Millennials are not to blame: why industries need to rethink what's needed

Strangers at the Cannes circus

Why branding is just as important as innovation

Well spin my fidget, my Pokemon's gone

The wisdom of taxi drivers

More sunlight on the dark arts

If you give a shit, show it

Wearables: not just for gym bunnies

Getting serious about data privacy

Marketing is a battle for the consumer's undivided attention

Marketers need to become better listeners

So long and thanks for all the krill: why big brands are giving up on whales

Damon Stapleton: Judging D&AD, the hustle and strive

Nick McFarlane on Hunting the Killer Idea

Typing into Google is so 2016

'Organisations waste billions of dollars each year on customer loyalty programmes that don’t work' – Accenture research

Hey planners: you’re fired

The Kool-Aid was strong at Pepsi

How to counter 'The Pit Strategy'

Fashion: the mouthpiece of cultural change

Frances Valintine on why New Zealand businesses aren’t innovative and what they need to do about it

Gender. What’s the issue?

Great ad. Where’s the idea?

Does ‘new’ New Zealand make you less New Zealand?

Your algorithms lack soul: empathy is the key to better customer experiences

Purple is the colour of royalty but is the Cadbury crown slipping?

Can advertising and marketing make you a better parent?

Magic doesn’t happen by magic

Moments matter: why customer-centricity doesn't always start with the customer

Millions of women came together for a better world. Advertisers still think they should be doing the dishes

Six New Year's resolutions marketers should make in 2017

Will fake news lose its power now that we know it exists? Probably not

The cult of the decent bloke: Paul Catmur on why personality beats policy

Right battle, wrong enemy: Sky's real problem is bigger than NZME, Fairfax or TVNZ

Are promotional offers really the incentive retailers think they are?

God, science and advertising: Michael Goldthorpe on the value of good storytelling

Opinion
April 2, 2015
Michael Goldthorpe

As the nation readies itself for a long weekend of hot cross buns and relaxation, Michael Goldthorpe takes inspiration from Easter and points out that facts are largely irrelevant when someone tells a good story.

Podcasts

Listen: Design Work's Kate Darby x Motion Sickness' Sam Stuchbury

Listen: Laura Maxwell on NZME's venture into recruitment, automotive and property

Listen: Paul Manning on the challenges and opportunities of New Zealand's cannabis industry

Listen: Airbnb user design experience manager Jenny Arden on design building trust, design-thinking and designer-founders

Horse's Mouth: Kevin Kenrick, TVNZ

StopPress Podcast #9: Cameron Death, WatchMe

StopPress Podcast #8: Cassie Roma on misconceptions in experiential marketing

StopPress Podcast #7: Peter Field, advertising effectiveness expert

Podcast #6: Colleen Ryan on what it takes to change people’s minds

'People only talk about things worth talking about': Michael Goldthorpe's checklist for creating captivation

Advertising
February 16, 2015
Michael Goldthorpe

Michael Goldthorpe was inspired by Steve Bayliss last week when he said if it ain’t good, it won’t work, if it isn’t achieving a sales metric, it doesn’t belong in marketing, and if people don’t talk about it, it’s dead. And if you want to know how to do it, there's an acronym for that.

Look up and look out: remembering Robin Williams

Opinion
August 15, 2014
Michael Goldthorpe

Plenty has been written about the passing of Robin Williams in the past few days. And Michael Goldthorpe thinks it's of relevant interest that one of his last pieces of work was a show about advertising, an industry that, like Hollywood, is pretty good at monetising mania.

Got a marketing challenge? Ask a six year old

Opinion
April 14, 2014
Michael Goldthorpe

The insight that kids are clever is nothing new, but Michael Goldthorpe's experience at his son's 'take Dad to work day' showed just how fearlessly they come up with new ideas. If you're looking for genius, unlearn what you know.

Is agency performance a question of size? Or is it what you do with it that counts?

Advertising
March 11, 2014
Michael Goldthorpe

When it comes to agencies, is bigger usually better? Or can smaller shops be just as sharp? Michael Goldthorpe reckons the answer to both questions is yes.

Features

Pharmacy marketing – it’s all about brand awareness

They take you on that journey’: Briscoe Group’s Fiona Stewart on partnering with Data Insight to deliver tangible business results

The Pixel Awards set to light up creativity

Neuroscience sheds light on media effectiveness

Creativity and scientific thinking required to leverage data and insights

Val Morgan goes from strength to strength

IGC as easy as ABC

Is authenticity real?

Staying power: the industry on print's value

The Year in Review: Michael Goldthorpe

Year in Review brought to you by Marsden Inch
January 7, 2014
StopPress Team

Michael Goldthorpe runs his own consultancy called Hunch and, inbetween doing actual work, he has written some wonderful things for StopPress over the past couple of years, the most wonderful being his extremely well-received piece on how "mad people are attracted to advertising, just as advertising is attracted to us". So here he is writing some more about the year that was.

On the importance of fun

Advertising
December 16, 2013
Michael Goldthorpe

The classic 'work first, play later' incentive strategy works. But in this industry, Michael Goldthorpe thinks fun works better.

The magic of collision

Media
November 14, 2013
Michael Goldthorpe

Michael Goldthorpe went along to TVNZ's new season launch at the Viaduct Events Centre. And he got inspired about the potential for New Zealand to become a branded content powerhouse.

Mad Men: the reality show

Advertising
October 10, 2013
Michael Goldthorpe

This week is Mental Health Awareness Week, and this year it's themed around the idea of 'Connecting'. It’s when some of the smartest people in our industry do amazing work to help us better understand mental illness. But when it comes to understanding, the real heavy lifting is usually achieved through conversation. So, as someone who’s lucky enough to be relatively successful in spite of mental illness, Michael Goldthorpe has decided to open up in an attempt to kick-start some chatter.

Slow burn: why patience is the fifth P in relationship marketing

Marketing
April 23, 2013
Michael Goldthorpe

If you get to know your customers, keep them engaged and talk to them occasionally without a hard sell, Michael Goldthorpe believes it will pay off in the long run.