Browsing: MediaWorks

News
Saatchi & Saatchi and Tui feel the love with 2012 Newspaper Ad of the Year award
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Last night at the Aotea centre, newspaper folk from across the land gathered to show off their wares to media and creative agencies and guest speaker Peter Thomson presented a fairly convincing case for the future viability of newspapers. And this year, the newspaper expo was topped off by the announcement of the newly rejigged Newspaper Advertising Awards, with Saatchi & Saatchi walking away with the $10,000 prize and the ad of the year honour for its very practical Valentines Day ad for Tui.

News
Ridge over troubled water
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As lovers of high quality drama, awkward scenes involving gratuitous product placement and those who are famous for no apparent reason, StopPress is delighted to hear The Ridges are coming to New Zealand TV. And, much to the joy of MediaWorks, which, judging by the promo clip, is revelling in all the negative publicity the reality show has already generated, it’s even being mentioned in other ad campaigns.

News
MediaWorks attempts to bridge the US gap with Fast Four sub-brand
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One of New Zealand’s perennial entertainment bugbears is the fact we have to wait a bit longer for our content than many other markets. It certainly doesn’t seem quite as bad as it once was, but, due to the big spoiler known as the internet, the delay is still bad enough to get Coro St fans riled up. And you don’t want to see Coro St fans when they’re angry. So, to try and remedy this national sense of FOMO (and perhaps limit the associated pirating), MediaWorks has unveiled a new sub-brand called Fast Four that trumpets the fact Kiwis will be able to watch some of their favourite shows on-air within a week of their world premiere.

News
From sluggish German to lively local: Volkswagen drives off with supreme TVNZ-NZ Marketing award in the boot
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2012 marks the 21st anniversary of the TVNZ-NZ Marketing Awards. And, in keeping with the traditions of the land, it emerged into adulthood this year with a new central theme of Everything Marketing and eight new categories, including financial, technology, automotive, utilities/communications, lifestyle/travel/leisure and sponsorship. And coming out at the head of the field with the supreme award was Volkswagen, with ex-Westpac and soon-to-be BNZ head of brand Ian Moody named as marketer of the year, Whittaker’s Jasmine Griffin named as rookie marketer of the year, Air New Zealand taking the marketing excellence award and Pfizer, Z Energy and Red Witch both picking up multiple awards.

News
TVC of the Week: 31 July
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Sorted’s shrinkage, RadioLive’s fly on the wall approach, ASB’s Facebook in real life tomfoolery and TV3’s Olympics promo take the TVC title this week.

Movings & Shakings
Movings/Shakings: 31 July
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MediaWorks adds some more integration, Gordon Jon Thompson takes a gamble on Sky City, APN names Peter Hunt as its director and chairman of the board, and DB opens up its newly-renovated Monteith’s Brewery in Greymouth.

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