Browsing: Kim McFadden

A matter of faith? Why broadcasters don’t release minute-by-minute ratings

There was a fair bit of chatter in the market last year after the Great Ratings Drop of 2013, something the broadcasters and their research partner Nielsen put down to a range of factors, including an improving economy, a mild winter and changing media consumption habits. Not surprisingly, the broadcasters remained confident that TV was an effective—and cost-effective—option for advertisers. But, in an age of supposed accountability and measurability, why don’t they release minute-by-minute ratings data to the market to prove it?