articles tagged 'John Kirwan'

Saving over selling: how FCB's National Depression Initiative joined a very exclusive club with IPA Effectiveness Award shortlisting

  • Advertising
  • September 19, 2014
  • Ben Fahy
Saving over selling: how FCB's National Depression Initiative joined a very exclusive club with IPA Effectiveness Award shortlisting

Marketing gets a pretty bad rap from the general public for the sophisticated tricks it uses to influence behaviour in the quest for profit. But the Ministry of Health and Health Promotion Agency's National Depression Initiative campaign by FCB is a prime example of the power of marketing to do good. And the campaign, which covers the period from 2010 to 2013, has just been shortlisted for the coveted IPA Effectiveness Awards, the first time since 1994 that a Kiwi campaign has earned that accolade.

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Sir John Kirwan to take editorial hot seat at the Herald

  • News
  • December 5, 2013
  • StopPress Team
Sir John Kirwan to take editorial hot seat at the Herald

Shayne Currie, editor of the New Zealand Herald, will be able to put his feet up for one day as former All Black and anti-depression campaigner Sir John Kirwan steps in to take over the editorial responsibilities for the 10 December edition of the paper.

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Movings/Shakings: 24 September

  • Movings/Shakings, brought to you by Marsden Inch
  • September 24, 2013
  • StopPress Team
Movings/Shakings: 24 September

BNZ adds an experienced banking campaigner, Network Communications brings back a 'PR explorer', Sky names its new government glad-hander, changes at DB, new Peads and finalists named for PRINZ Communicator of the year.

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TVNZ-NZ Marketing Awards 2015
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The Year in Review: Claudia Macdonald

  • Advertising
  • December 7, 2011
  • StopPress Team
The Year in Review: Claudia Macdonald

There were a host of enthralling PR disasters this year. And, perhaps as a result of all the humans wandering the streets during the Rubber Wool Cup, there was also a noticeable increase in the number of brands using experiential marketing in their campaigns. So who better to spill the beans on 2011 than Claudia Macdonald, managing director of PR, events and experiential agency Mango and a founding member of the CAANZ Marcomms Leadership Group. 

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New week, new award as DraftFCB and MOH nab international accolade

  • Advertising
  • October 10, 2011
  • Cath Winks
New week, new award as DraftFCB and MOH nab international accolade

The Journal is fresh from a massive Effie haul last week. And it's also won big at the international ECHO Awards held in Boston, with the innovative campaign for the Ministry of Health winning yet another gold award. 

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Social scoreboard

Zavy and StopPress have worked together to create a scoreboard that compares how the top 25 traditional media advertising spenders in New Zealand have performed on social media over the past 30 days, updated in real time.

Public Sector Marketing Award: Ministry of Health, The Journal

  • Marketing
  • September 6, 2011
  • Ben Fahy
Public Sector Marketing Award: Ministry of Health, The Journal

The first three years of the Ministry of Health's National Depression Initiative campaign led to significant increases in people’s willingness to seek help and help others with depression, with the John Kirwan ads encouraging patients, and particularly men, to speak more openly to their doctor about mental health issues. And the next phase of the campaign aimed to convert awareness into action and motivate people to help themselves. Enter The Journal, an interactive, pragmatic, self-management e-therapy programme accessed through www.depression.org.nz that was focused on mentoring people with mild to moderate depression. 

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Hey Pam, meet John

  • TVC
  • June 21, 2010
  • Ben Fahy

Who it's for: Pams by Barnes, Catmur & Friends Why we like it: Quirky, cute and catchy, this rhyming foody animation tells the tale of Pams and manages to bring a dose of personality to a brand that many assumed was of the 'house' variety. Neither Tim Burton ...

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DraftFCB and Kirwan get interactive with new depression campaign

  • Advertising
  • June 7, 2010
  • StopPress Team
DraftFCB and Kirwan get interactive with new depression campaign

Phase two of the Ministry of Health's highly successful National Depression Initiative (NDI) has just kicked off and John Kirwan, much-loved former All Black, Japanese national rugby coach and straight talking past depression sufferer has returned as the frontman after his star turn in the first installment. But this time he's starring in a new, more instructive and much more interactive, role.

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