Browsing: Jeremy Johnston

Movings/shakings
Refined Sugar: O’Leary joins ‘recalibrated’ indie
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As is often the case in the advertising biz, losing big clients usually means losing staff. And after Sugar decided not to go back for a BNZ booty call, managing director Jeremy Johnston says it has said goodbye to approximately four full-time equivalents over the past few months. But now that the “recalibration” is complete, he says the newly restructured business is on the upward trajectory, as evidenced by the arrival of ex-Ogilvy executive creative director Damon O’Leary, who has joined as creative partner.

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BNZ keeps the change flowing as creative account goes up for review
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On February 17, after a regional alignment saw SparkPHD take up the ANZ account and resign BNZ, we mentioned that rumours about a change of creative pants for the bank also appeared to be gathering steam. And it made the call this morning to put the account up for review, with the incumbent, Sugar, deciding not to participate. 

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Sugar and Fatso’s sweet copyright campaign
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Ad agency Sugar and online DVD rental company Fatso are capitalising on paranoia about new video piracy rules with a clever new campaign. As record companies sent out warnings for people found making illegal downloads, they sent out phony warning letters with the fictitious logo of the New Zealand Copyright Authority and the message “notice of breach”.