Browsing: Jamie Hitchcock

Telling the New Zealand Story: how the campaign was brought to life

Developing a video that’s representative of an entire country is difficult, because it has to include as many people as possible while simultaneously not upsetting those who have been excluded due to time constraints. This unenviable task was handed over to Assignment Group and Designworks, and they responded with a collaborative effort that Government was proud enough of to release on 6 November.