With the digital revolution upon us changing the way we work, live and play, the employment outlook for digital professionals is bright. The 2017 Digital Remuneration Report breaks down the incomes of different roles within the industry in Aotearoa, as well as how we fare against our Australian counterparts.
Australian-owned marketing technology company Squiz has recently expanded in New Zealand, adding an Auckland office to its pre-existing Wellington base. Upon the move, we talked to New Zealand managing director Patrick Fitzgerald about the changing landscape of marketing technology, how the lines are blurring between marketing and IT departments and what the technology developers are doing to help.
If your company is investing heavily in digital but it’s not paying off, your CEO, head of marketing or IT boss could be the problem. Top performing companies are those whose chief executive sets and follows a digital strategy and those who can identify a strong relationship between marketers and those who spend technology dollars.
In the war for talent, the marcomms sector is on the frontlines, with regular poaching of staff and a strong desire for those attracted to the industry to take on ‘new challenges’. So how do you attract and retain staff in this digital age? While employees are motivated by perks and pay, new research from Deloitte and Google has found that workplace IT is becoming an increasingly important factor.