Local mobile advertising spend made the biggest leap among the categories the IAB reports on in its quarterly figures and this time it achieved a 73 percent jump. However, mobile remains a small part of the overall spending mix.
Browsing: interactive spend
Mobile, search the headline acts as interactive spend makes big quarterly leap
Love affair with classifieds continues, search and directories a worthy suitor
Kiwis continue their obsession with classifieds in comparison with other countries, while search and directories have plenty of room for more growth, IAB’s latest quarterly interactive spend figures show.