Browsing: Impact PR

Opinion
100% pure geek
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As the ‘100% Pure’ brand, meticulously built by Hobbit labour, begins to erode, I find myself asking the question – is it now time for the geeks to inherit Middle Earth? If we must align our country’s brand with an export industry, would not IT be a smarter choice?

Movings/shakings
Movings/Shakings: 3 April
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The MA announces its board members, Andrew Reinholds gets the Cannes call-up, Hauraki adds a couple of comedians, Impact PR shacks up with House of Travel, Kiwi expat Tom Markham heads to New York, and Prodigy signs Samuel Bennetts.