What is looking at our inbox and phone hundreds of times a day doing to our heads and, importantly, what does this ‘hyperstimulation’ mean for attention spans, cognition and brand recall? Saatchi & Saatchi senior digital strategist Ian Hulme found out at a SXSW session run by Hey Human called ‘Neuroplasticity and Tech – Why brands have to change’.
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Funny or Die’s latest Between Two Ferns clip featuring Barack Obama dominated the internet when it was released yesterday, and was the top driver of traffic to HealthCare.gov and led to a 40 percent increase in visits. It’s also had a host of other big hits. So Saatchi & Saatchi’s digital strategist Ian Hulme found out how they make it happen.